The search for survivors ended, with the bodies of the dead lying on the concrete floor of the Nurpur mortuary, covered by sheets.
India's roads, particularly in the hills, have long been feared for their deep potholes, reckless drivers and often a lack of guardrails. Fatal accidents are common.
"I am deeply anguished by the loss of lives," Prime Minister Narendra Modi said in a tweet. "My prayers and solidarity with those who lost their near and dear ones."