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Home / World

How Silvio Berlusconi changed Italy, for better or worse

By Jason Horowitz
New York Times·
13 Jun, 2023 06:00 AM8 mins to read

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Silvio Berlusconi never anointed an heir to his centre-right Forza Italia party, casting uncertainty on future of the coalition government of Prime Minister Giorgia Meloni. Photo / AP

Silvio Berlusconi never anointed an heir to his centre-right Forza Italia party, casting uncertainty on future of the coalition government of Prime Minister Giorgia Meloni. Photo / AP

Whether as a politician or media tycoon, the former prime minister and businessman who died this week at 86, left an imprint, or a bruise, on just about everything he touched.

The death of Silvio Berlusconi on Monday brought to an end one of the longest, most consequential and colourful eras in Italian politics, with both ardent admirers and die-hard critics marking a life of outsized influence as something that split contemporary Italian history into the before and after.

From his origins as a real estate and media mogul, Berlusconi, who was 86 when he died, became the most dominant personality on the theatrical Italian landscape. He revolutionized not only Italian politics, but also its sport, daily life, image of itself and popular culture — all through his privately owned television channels — leaving an imprint, or a bruise, on almost everything he touched.

“Goodbye Silvio,” Prime Minister Giorgia Meloni said in a statement about her coalition partner, calling him “one of the most influential men in Italian history.” He will receive a state funeral in Milan’s Duomo on Wednesday.

Even in death, Berlusconi had the power to potentially destabilise the political universe and Meloni’s governing coalition, of which his party, Forza Italia, is a small but critical linchpin.

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Berlusconi, who had an enormous opinion of himself, seemed to believe, along with much of Italy, that he would live in perpetuity. He recently gave his “biological age” as in his 50s, and never anointed an heir to his centre-right Forza Italia party.

As a result, political analysts believe that either one of his children will step up to hold the party, and potentially the coalition, together, or it will disintegrate without him, putting Meloni’s government, at the beginning of a five-year term, in doubt.

Such an outcome would be only the last tremor Berlusconi sent through the political system. While his health and political influence diminished in recent years, everything around him could be argued to be products of his making, shaped in support of, or opposition to, the man widely known as “The Knight.”

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That included the political allies who eclipsed him, like Meloni; the Machiavellian political operators who tried to co-opt him; even the anti-establishment opposition that tried — but never fully succeeded — to get rid of him.

His fans, who for years sang, “Thank Goodness There’s Silvio,” say he was a force of nature that modernised Italian politics, matured its democracy and added capitalist dynamism to a creaky economy overly reliant on government.

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His detractors saw him as the very personification of the country’s political and cultural decline, a crooked businessperson who entered politics to protect his business interests, a womanising caricature of the Italian libertine who cosied up to despicable strongmen from Moammar Gadhafi of Libya to Vladimir Putin of Russia.

Berlusconi with President Vladimir Putin of Russia in 2008. Photo / AP
Berlusconi with President Vladimir Putin of Russia in 2008. Photo / AP

He embodied multitudes of contradictory personas: The reformer who promised to liberalise the country, but then governed like a populist. The family man whose long list of young companions, especially at so-called Bunga Bunga bacchanals, both scandalised the country and endeared him to aspiring Lotharios. The committed ally and lover of America who became an apologist for Putin and his invasion of Ukraine. The candidate who, in a clear conflict of interest, used his television channels as a political cudgel.

Whether he changed Italy for better or worse “was a very, very complicated question to answer,” said Giovanni Orsina, dean of the Luiss School of Government in Rome and the author of “Berlusconism and Italy: A Historical Interpretation.” It is likely to be debated for a period at least as long as the three decades that Berlusconi weighed on the Italian imagination. What is certain is that he changed Italy.

“The impact he had through television is much deeper than an electoral cycle,” said Christian Rocca, the editor of Linkiesta, an Italian news outlet. Rocca said Berlusconi transformed the staid Italian programming “that was in colour but could have been in black and white,” bringing American sports, soap operas, movies and a new Italian style of variety show adorned with beautiful women.

That cultural shift to the spectacular and tawdry has not only remained on the airwaves, but critics have argued it has pervaded all of Italian society, transforming the way people look and the ambitions and dreams of a generation of Italians who hungered for the wealth and confidence that Berlusconi, transactional and aspirational and gaudy, stood for.

After the fall of Communism, which had been the chief dividing line for Italian politics for a half-century, Berlusconi capitalized on the collapse of the political establishment in a bribery scandal to “enter the field” of politics, as he famously put it. In doing so, Berlusconi became Italy’s new dividing line.

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“This was his great innovation,” said Rocca, “you were in favour or against, you couldn’t be indifferent.”

To many Italians, Berlusconi was constant entertainment. He had a penchant for dramatic performances and off-colour remarks that amused and offended many. Photo / Getty Images
To many Italians, Berlusconi was constant entertainment. He had a penchant for dramatic performances and off-colour remarks that amused and offended many. Photo / Getty Images

Berlusconi’s polarizing style not only has remained in Italy, but it has become a global trend, seen most clearly in Donald Trump in the United States, who in many ways echoes his bombast.

Berlusconi “modernised the instruments of politics, that is to say, leadership, television, communication,” Orsina said. “He changed the political language.”

And he started doing that, said Enrico Letta, the former Italian prime minister and centre-left opponent of Berlusconi, by changing “the Italians’ daily life with commercial television,” giving them greater choice. In return those viewers provided Berlusconi with “a huge reserve of votes.”

He also changed the way Italian politicians sounded. He projected optimism, capitalized on over-the-top demonisation by his critics and perfected victimization. He painted all his critics red as Communists, ushering in a combative campaigning style and delegitimization of institutions that would be distilled to the poisonous messages that his enemies and acolytes flooded social media with in the last decade.

But even as Italian politicians across the spectrum paid homage to Berlusconi on Monday, they began plotting next steps.

In recent months, Berlusconi’s loyalists have jousted to take the helm. They included Italy’s current foreign minister, Antonio Tajani, as well as Licia Ronzulli, a senator, who acted as Berlusconi’s de facto nurse, and Marta Fascina, a girlfriend more than 50 years his junior whom he celebrated a wedding with but did not officially marry.

“We have the duty, as Forza Italia, to go ahead, even though we are wounded,” Tajani said, adding that Berlusconi wanted the party to stay compact and in the government. “To honor him and continue his project we must look to the future. Forza Italia will be there.”

The former centre-left prime minister, Matteo Renzi, whom Berlusconi apparently once saw as a potential successor before double-crossing (after Renzi double-crossed him), has sought to regain relevance by positioning himself as the heir of the moderate Italian centre that Berlusconi once controlled.

Many consider it an impossible mission. But Renzi, a consummate political operator, has licked his chops at the chance of vacuuming up Berlusconi’s parliament members and once again controlling enough support to become vital in Italian politics, either to prop up or take down Meloni’s government.

Meloni said in a recent interview that Berlusconi put her in a difficult situation with his reputation for womanizing when she was a young minister in one of his governments. And Berlusconi’s clear backing of Putin in the war in Ukraine emerged as a political headache for her. (“For me, Silvio was a dear person, a true friend,” Putin said in a statement Monday.)

But now Meloni, who honoured Berlusconi’s memory, needed to keep his supporters in the fold.

The stability of the Italian government, analysts said, may depend on the decisions of Berlusconi’s daughter, Marina. Photo / AP
The stability of the Italian government, analysts said, may depend on the decisions of Berlusconi’s daughter, Marina. Photo / AP

The stability of the Italian government, analysts said, may depend on the decisions of Berlusconi’s daughter, Marina, widely considered to be the sharpest in a family that has had its own succession feuds.

“The question is will Marina Berlusconi step in?” said Roberto D’Alimonte, a political scientist at Luiss Guido Carli University in Rome. “The party will disband without the Berlusconi brand.”

“If she steps in,” he said, or makes it clear she is running things behind the scenes, “the party has a chance to survive and the Meloni government won’t be particularly affected,” as the two are understood to be in sync. If Marina Berlusconi, an executive in her father’s empire who apparently does not love politics, stays away, he said, “the repercussions will be greater.”

Her father did little without repercussions.

Rocca said that one story about Berlusconi summed him up.

When he was starting out as a real estate tycoon in Milan, he said, Berlusconi wanted to build a suburban-like housing complex and market it as an oasis of peace and quiet.

But planes flying in and out of the nearby airport made that a hard sell. To reroute the planes, Berlusconi built a hospital, over which they could not fly, greasing more than a few palms in the process. The hospital, San Raffaele, became a centre of excellence, and it was where he died on Monday morning.

“That’s Berlusconi — entrepreneur, outlaw, politician,” he said. “But somehow in the end, it was a good thing.”

This article originally appeared in The New York Times.

Written by: Jason Horowitz

©2023 THE NEW YORK TIMES

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