Clinton is offering herself as a champion of everyday Americans at a time of economic renewal. But with deep anxiety coursing through the nation, she also is trying to channel voters' desire for change.
"People are struggling. We need to do more than just get by. We need to get ahead and stay ahead."
So far Clinton has not pointed fingers at Obama but she did say she wanted to change the tenor in Washington and "start breaking down the divisions that have paralysed our politics".
Andy Stern, a former Service Employees International Union president, said Clinton had come out with "a seemingly strong declaration that she's for Main Street". He singled out her support for free community college for qualified students, an Obama priority.
"The thematics are impressive and pretty clean. The policies and the people will tell the next chapters of the story," Stern said. He wanted to see whether Clinton was open to fresh, progressive thinking or whether the centrist economists from her husband's administration would have her ear.
Clinton is in what aides call a "ramp-up phase", road testing only broad policy themes, giving her campaign team time to craft detailed proposals.
The Clinton campaign also sent word last week it was abandoning Obama's policy of refusing campaign cheques from lobbyists.
Obama's unprecedented success with small donors, helped enable him to bypass a previously vital source of funds - the bundling of campaign contributions by lobbyists. Excluding lobbyists from peak fundraising also meant shutting them out of valuable perks such as private briefings from senior campaign aides or an ambassadorship.
More than $2billion is expected to be raised for the 2016 presidential contest - and the final sum could be much higher.
— Bloomberg
