NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Flip and 'brick' mobile are making a comeback thanks to popularity among celebrities

Daily Mail
6 Dec, 2014 12:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Flip and brick mobile phones are on the comeback. Photo / Getty Images

Flip and brick mobile phones are on the comeback. Photo / Getty Images

Forget all the bells and whistles of today's smartphones, these high-tech models are being abandoned in favour of the flip and 'brick' style devices of the 1980s and 90s.

Celebrities including Anna Wintour, Rihanna and Kate Beckinsale have all been spotted on vintage handsets in recent months.

So much so, there are now even crossover devices designed to look like retro handsets but with many of the functionalities of modern-day smartphones.

In particular, the Binatone Brick resembles the Motorola's DynaTAC device from 1984.

It can be used for calls, when used with a pay-as-you-go or contract SIM card, and it also connects to smartphones over Bluetooth. The £28 device even has a version of Snake installed.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Demand for these old-school phones is so high, some models of old Nokias, Ericssons and Motorolas are fetching up to €1,000 (£810 or $1,360) a piece online.

While they may lack features, these retro phones are simple to use, have batteries that last the week and are practically indestructible compared to their smartphone equivalent.

'Some people don't blink at the prices,' said Djassem Haddad, who started the site vintagemobile.fr in 2009.

Advertisement
Advertise with NZME.

'The high prices are due to the difficulty in finding those models, which were limited editions in their time.'

For instance, a Nokia 8800 Arte Gold was recently listed on the site for €1,000 (£810 or $1,360), while a Nokia 8800 could be purchased for €250 (£200 or $337).

Mr Haddad had been hoping to explore what he believed to be a niche market, but since last year, sales have taken off.

In October last year, an unlocked 8GB iPhone 2G was being offered for £1,399 ($2,190), while another 16GB version was available from the U.S for $1,499 (£957).

Discover more

Entertainment

Stars let their hair down for big night

20 Nov 04:00 PM
Telecommunications

Apps use taking over from calls, texts

21 Nov 04:00 PM
New Zealand

Texting tops driver distraction list

25 Nov 04:00 PM
Business

Nokia shows it's still capable of innovation

30 Jul 07:25 PM

The trend for retro gadget's celebrity status was cemented in September when Vogue editor-in-chief, Ms Wintour, was pictured glancing at a dated-looking flip phone at the US Open.

The 64-year-old fashion maven was seen peering at a device, which appeared to be a $15 pay-as-you go phone from AT&T.

Vintage handsets are also said to be growing in popularity because they are more secure than smartphones.

For example, they don't connect to the cloud so photos and other details can't be hacked into easily.

The battery life is much longer, up to a month on standby in some cases, and they are more robust, especially if dropped.

New York Times journalist Michael Musto recently said: 'Call me a Luddite, the flip phone makes perfect sense to me.

Advertisement
Advertise with NZME.

'After all, my apartment still has a VCR and an array of '90s club costumes and magazine clippings, all of which prove surprisingly useful from time to time. I even have a landline phone.

'If I were suddenly seen taking notes on an iPhone instead of on my usual stained napkin, it would look as wrong as red and green after Christmas.'

Earlier this year, a team of designers created a video that plots the major milestones in the 40-year history of the mobile.

It starts with the original DynaTAC, and ends with last year's Apples iPhone 5S.

The first cellular voice calls were made in 1973 and it took ten years for the first handheld phone, called the DynaTAC 8000x, to go on sale.

Since then the number of phones has risen to more than 6 billion and the video shows how market leaders of the 1980s and 90s, such as Nokia and Motorola, have made way for the likes of Apple and Samsung.

Advertisement
Advertise with NZME.

And it's not just smartphones that are being ditched in favour of older gadgets.

Last month, reports said celebrities are also switching digital cameras for Polaroids following Apple's iCloud leak.

Celebrities such as Miley Cyrus, and members of the public alike, are embracing retro technologies in order to keep their pictures private - and on paper.

Sales of Polaroid cameras, which were particularly popular in the 1980s, and produce a developed film image, have risen by around three quarters in less than a year.

Kaley Cuoco, who stars in The Big Bang Theory declared: 'Polaroids are the way to go.

'No one can get those.'

Advertisement
Advertise with NZME.

Her comments were made following a recent spate of iCloud leaks, which saw private photos of more than 100 celebrities, including Jennifer Lawrence and Kate Upton, leaked online.

The popularity of the retro camera has been attributed to people's love of Instagram, as well as the number of celebrities embracing the devices, including Lana Del Rey.

A Polaroid photo forms the front cover of Taylor Swift's new album, 1989, making the format fashionable again, too.

- Daily Mail

Save

    Share this article

Latest from Technology

Premium
Business

Fringe Benefit Tax: Should you be paying it if your business owns a ute?

18 Jun 06:00 AM
World

What you need to know about Trump Mobile's ambitious phone plans

17 Jun 02:04 AM
Premium
Business|companies

Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

15 Jun 11:27 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Technology

Premium
Fringe Benefit Tax: Should you be paying it if your business owns a ute?

Fringe Benefit Tax: Should you be paying it if your business owns a ute?

18 Jun 06:00 AM

The IRD says changes should be revenue-neutral – but many have never paid FBT.

What you need to know about Trump Mobile's ambitious phone plans

What you need to know about Trump Mobile's ambitious phone plans

17 Jun 02:04 AM
Premium
Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

Mighty Ape boss fronts over glitch that saw some users logged into other users’ accounts

15 Jun 11:27 PM
One NZ expands Starlink partnership to Internet of Things

One NZ expands Starlink partnership to Internet of Things

15 Jun 09:34 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP