Shipley's approach is "a really fun, impressive way into poking fun at the different styles of parenting that moms have," said the former "Desperate Housewives" star who is a producer on "Devious Maids."
The cast includes Jesse Camacho and Rebecca Husain as Rudi's children Dick and Apple; Gabrielle Miller and Cle Bennett as Rudi's pals; and Helen Taylor as perfect mom Jenny.
A character like Rudi is overdue, Longoria said.
"People think that sometimes women aren't funny. And in animation, specifically, everything you see is male-oriented. It is a large male audience watching animation," she said. "But I don't think there's been anything women can watch that they can relate to and laugh at."
Asked to compare Rudi and Gabrielle Solis, her "Desperate Housewives" character who had her own parenting issues, Longoria replies: "I think Rudi is Gaby on steroids. There's things we can do in a more comedic way in animation that we could never do in live action."
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