Breton, the former top tech regulator at the European Commission, often clashed with tycoons including Elon Musk over their obligations to follow EU rules.
The State Department has described him as the “mastermind” of the EU’s Digital Services Act (DSA), which imposes content moderation and other standards on major social media platforms operating in Europe.
‘Extraterritorial censorship’
The DSA stipulates that major platforms must explain content-moderation decisions, provide transparency for users and ensure researchers can carry out essential work, such as understanding how much children are exposed to dangerous content.
The act has become a bitter rallying point for US conservatives who see it as a weapon of censorship against right-wing thought in Europe and beyond, an accusation the EU furiously denies.
“The Trump Administration will no longer tolerate these egregious acts of extraterritorial censorship,” US Secretary of State Marco Rubio said in a post on X yesterday.
French President Emmanuel Macron said on X: “France condemns the visa restriction measures taken by the US against Thierry Breton and four other European figures”.
“These measures amount to intimidation and coercion aimed at undermining European digital sovereignty,” he added, saying Europe would defend its “regulatory autonomy”.
German Foreign Minister Johann Wadephul wrote in a post on X today: “The DSA was democratically adopted by the EU for the EU – it does not have extraterritorial effect.”
The visa bans, he added, “are not acceptable”.
Spain’s Foreign Ministry also condemned the US measures, saying in a statement: “A safe digital space, free from illegal content and disinformation, is a fundamental value for democracy in Europe and a responsibility for everyone.”
A ‘witch hunt’
Breton himself drew parallels with McCarthyism, the communist witch hunt that shook the US in the 1950s.
“Is McCarthy’s witch hunt back?” he asked in a post on X, complete with a broomstick emoji.
“As a reminder: 90% of the European Parliament - our democratically elected body - and all 27 Member States unanimously voted for DSA,” he added. “To our American friends: ‘Censorship isn’t where you think it is’.”
Breton, before his time as a commissioner, served as Finance Minister in France and led several major French technology companies. And even after quitting the commission in 2024 he continued to exchange barbs online with Musk.
Stephane Sejourne, his successor in charge of the EU’s internal market, said on X that “no sanction will silence the sovereignty of the European peoples”.
The visa ban also targeted British national Imran Ahmed of the Centre for Countering Digital Hate, a non-profit that fights online misinformation; and Anna-Lena von Hodenberg and Josephine Ballon of HateAid, a German organisation that the State Department said functions as a trusted flagger for enforcing the DSA.
Clare Melford, who leads the United Kingdom-based Global Disinformation Index (GDI), was also on the list.
A British government spokesperson said: “While every country has the right to set its own visa rules, we support the laws and institutions which are working to keep the Internet free from the most harmful content”.
A statement from HateAid called the US Government decision an “act of repression by an Administration that increasingly disregards the rule of law and tries to silence its critics with all its might”.
A GDI spokesperson said the measures were “an egregious act of government censorship” as well as “immoral, unlawful, and un-American”.
-Agence France-Presse