The trashy but popular reality series Jersey Shore chronicles the lives of eight young people sharing a house. The Shire will also be modelled on Britain's top-rating The Only Way is Essex. It will be "a bold, highly addictive dramality series that follows the often outrageous lives and loves of a group of people ... destined to become the most talked about in Australia", according to Channel Ten.
None of that pleases Provan, or the area's state and federal MPs, Mark Speakman and Scott Morrison, who met Ten executives this week to implore them to drop the show.
The network, though, is determined to press on, and filming will begin next week.
"The council has no legal or moral right to censor The Shire," Ten's chief executive, James Warburton, said after the meeting.
Memories of Noeline Baker and Laurie Donaher still make Sutherland residents shudder.
"It's taken us a long time to heal from ... Sylvania Waters," said Provan.
Councillor Craig McCallum said the people of Sylvania Waters were "still suffering the stigma".
The Cronulla riots of 2006 also harmed the shire's reputation.
Two other shows featuring Sutherland as a backdrop are set to give it maximum exposure. A fly-on-the-wall programme about the model Lara Bingle, who grew up there, and a TV version of the Australian classic Puberty Blues, set around Cronulla Beach, are due to air later this year.