Doctors urge drink ads ban

British doctors called for a ban on alcohol advertisements, saying the move was necessary to challenge Britain's dangerous drinking culture.

The British Medical Association argued in a report that a rapid increase in alcohol consumption among young Britons in recent years was being underpinned by "clever alcohol advertising" and that a prohibition on alcohol-related publicity was needed to help turn the situation around.

"Our society is awash with pro-alcohol messaging and marketing," Dr. Vivienne Nathanson, the association's head of science and ethics, said.