"Foreign investment will go, jobs will go," he told business leaders in Liverpool. "We cannot afford another recession. This is really serious."
The ICM poll, the latest to show "Leave" pulling away, was hotly anticipated on financial markets. The polling company's website crashed earlier in the day after a rumour spread that it was about to be published. Less than four hours later, the pound briefly spiked when an old ICM poll showing "Remain" 10 percentage points ahead was shared on Twitter before. Martin Boon, ICM's political analyst, pleaded on Twitter for everyone to "calm down a bit".
Brown sought to relaunch Labour's campaign to keep Britain in the 28-nation EU. With Osborne's Conservative Party split over the referendum, "Remain" is hoping that Labour can convince those voters who have yet to decide how to vote to support its campaign as polls suggest the result is on a knife-edge.
"It makes sense to set minimum standards across Europe," Brown said in a speech in Leicester, central England. "Maternity pay, gender equality, holiday pay, a maximum working week - all gained from Europe."
For "Leave," former London Mayor Boris Johnson was dismissive. "If you have a relaunch with Gordon Brown, that's got to be some measure of desperation," he told the BBC.
- Bloomberg