NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Billboard battle rages in final push for votes

By James Cusick
Independent·
17 Sep, 2014 05:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / AP

Photo / AP

With "Braveheart" marches coaxing pro-independence voters to the polls under waving Saltires, while music comes from the instruments of Yes-supporting "pied pipers", ballot day in Scotland will probably look and feel different from any other British election.

The colourful plans to rouse the emotions of the electorate in favour of breaking away seem somehow appropriate for a referendum without precedent on these isles. Some have questioned whether the "Short walk to freedom", as it has been billed in some locations, would be legal under election rules setting a "minimum presence" of party representatives at polling stations - but it will be difficult to stop.

With the Saltire, Scotland's national flag, now the symbol of separation throughout Scotland, a reclaim-the-flag strategy, with pro-Union patriotism as its message, is expected to dominate the final campaigning by the No side.

A huge turnout is expected after record voter registrations with the polls still neck and neck.

The two campaigns involve four main political parties at work in 59 Scottish constituencies, helped by dozens of committed support organisations, tens of thousands of activists, millions of leaflets and 500 billboards.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

One Labour No activist in Cathcart, just one in an army of 33,000 helping the BetterTogether push, said: "We've asked the elderly throughout our canvassing if they need help getting to the polling stations. If they do, we will help get them there."

The Yes campaign, which has dominated traffic on social media, planned to deliver 2.6 million leaflets through letterboxes. A direct mailshot to 1.2 million pensioners is under way.

On 334 billboard sites across Scotland will be images of a child's small hand sitting in the palm of a larger adult hand. The message: "Scotland's future in your hands". Their leaflets describe a "choice between two futures", with a baby's hands pleading for Scots not to ignore this "historic opportunity".

Advertisement
Advertise with NZME.

Meanwhile more than one million leaflets will delivered by the No campaign to homes and outside polling stations. The leaflets depict the familiar "No thanks" message. But the flip side shows a new attack on the nationalists' claim that the National Health Service is safe in their hands. A stethoscope is twisted into a heart-shape with the message "We love the NHS".

Labour will be targeting a "voter pool" of half a million Scots in their traditional heartland, which polls have suggested will be the key to the final result. The party's activists say their canvassing points to a Labour vote bleeding some to the Yes side, but not enough to mean exit from the Union.

But the Yes campaign says the information received from an army of 35,000 canvassers means they have been feeding 25,000 canvass returns a day through their computer software. Leader Alex Salmond says this has translated into a "decisive" majority.

Who is right, who has won the battle of the billboards? It's not long to wait now.

Discover more

Lifestyle

Kiwi model shows support for Scotland

16 Sep 09:40 PM
Opinion

Editorial: Shrewd Scots will vote to stay with UK

17 Sep 05:49 AM
Opinion

Billy Adams: Google says aye

16 Sep 05:00 PM
World

Campaign reduced to heckles, threats

17 Sep 05:00 PM

Yes to everyday changes

National Radio 1

The nearest thing Britain has to a national version of the domestic record collection is Radio 1, part of the joint enterprise known as the BBC. But what happens to the country's former "national" telly shows; will Scotch pancakes ever feature on The Great British Bake Off?

Scot.com

Scottish companies, government departments, charities and other entities will need a new web suffix; www.scotland.gov.uk would look a bit silly. Now .sc would be very suitable, except that already belongs to the Seychelles.

It's for you

Scotland will need a new international telephone dialling code. As in most international affairs, Scotland is sandwiched between Saudi Arabia and Senegal which logically suggests a prefix between +966 and +221. So +593 or +594, then: except they've already been snaffled by Ecuador and French Guiana. But +999 is unassigned.

Advertisement
Advertise with NZME.

Letter from Scotland

The UK, as the inventor of the postage stamp, has the unique distinction of being able to omit the country name from its stamps. Scotland wouldn't, and wouldn't need an image of the Queen on them.

Scottish High Commission in St Lucia

Obviously it wouldn't be worth the Scottish Government having the same international diplomatic representation as Britain but who will look after Scots who get into difficulties on tiny Caribbean islands, and distant Pacific atolls and other micro states?

Is your pa Scottish?

There could be an awful lot of mega-rich Scots, or those of Scots descent, living in England to avoid taxation on their Scottish income.

Advertisement
Advertise with NZME.

Who gets the artworks?

The simplest thing is just to say the artworks in Scotland belong to the Scots; the ones in England to the English. But that would mean important works by great Scottish painters being left behind in London. Or what about the nationality of the artist? The iconic Monarch of the Glen was by an English painter, Edwin Landseer.

Is that your car?

The Driver Vehicle and Licensing Agency is a much loved national institution typical of the type that will prove difficult to manage post-divorce. The question is: do the Scots want to set up their own licence-plate system?

Bits and bobs

Such as: the Millennium Dome, Humber Bridge, RAF museum at Hendon, some 5455km of UK motorway, the London Underground, Tornado aircraft, nuclear submarines, innumerable vehicles, Boris bikes and buses, fine government buildings, national parks, not to mention laptops, tablets and other IT kit. All, sometimes, far away from Scotland, but all bought and paid for, roughly to the tune of 10 per cent, by Scottish taxpayers.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from World

World

'Most horrific attacks': Russian strikes on Kyiv kill 14, injure dozens

17 Jun 08:03 AM
World

'No sense': Defence challenges motive in mushroom poisoning case

17 Jun 07:34 AM
World

'Everyone evacuate': Trump's warning amid G7 Middle East talks

17 Jun 07:15 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from World

'Most horrific attacks': Russian strikes on Kyiv kill 14, injure dozens

'Most horrific attacks': Russian strikes on Kyiv kill 14, injure dozens

17 Jun 08:03 AM

Twenty-seven locations in Kyiv were hit, including residential buildings.

'No sense': Defence challenges motive in mushroom poisoning case

'No sense': Defence challenges motive in mushroom poisoning case

17 Jun 07:34 AM
'Everyone evacuate': Trump's warning amid G7 Middle East talks

'Everyone evacuate': Trump's warning amid G7 Middle East talks

17 Jun 07:15 AM
Body in bushland confirmed as missing teen Pheobe Bishop

Body in bushland confirmed as missing teen Pheobe Bishop

17 Jun 04:47 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP