'Best want-ad ever' editor wins Pulitzer

The Pulitzer prize

Sometimes the little guy does beat the big guy.

The Sarasota Herald-Tribune's Matthew Doig wrote last month in his "best journalism-job want ad ever" that his investigative team dreams "that one day Walt Bogdanich will have to say: 'I can't believe the Sarasota Whatever-Tribune cost me my 20th Pulitzer.'"

Walt Bogdanich is the assistant editor at the New York Times Investigations Desk.

Well, that happened today.

Sarasota Herald-Tribune reporter Paige St John won her newspaper the 2011 Pulitzer Prize for investigative reporting for her series on Florida's property insurance industry.

And one of the runners-up in the category? Walt Bogdanich.

"Walt sent me a note, effusive with praise," says Doig. "The guy is a class act."

Doig went on to say he "received more than 500 emails from applicants and well wishers" from his ad, but hasn't hired anyone for the vacant position yet.