Australia's plain-packaging tobacco law has earned the federal government a nomination in a prestigious international design award.
London's Design Museum announced its contenders for the annual Designs of the Year on Monday, pitting the bland olive cigarette packets from Down Under against contemporary and costly creations from around the globe.
In the graphics category, Australian cigarette packaging commissioned by the Department for Health and Ageing is lauded for its "anti-design".
"Based on consumer studies, the anti-design features a hard-hitting anti-smoking image, with plain text and unappealing colours," reads a blurb on the museum's website about the ciggie packs.
Nominees were chosen by a "distinguished" panel across the areas of architecture, digital, fashion, furniture, graphics, product and transport.
