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Home / World

Australian brands pull sunscreens over SPF rating concerns

By Emma Kirk
news.com.au·
30 Aug, 2025 03:49 AM3 mins to read

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Found My Skin confirmed it suspended the sale of its Tinted Mineral SPF 50+ with Kakadu Plum and Mineral SPF 50+ products while they waited for more testing results. Photo / NewsWire

Found My Skin confirmed it suspended the sale of its Tinted Mineral SPF 50+ with Kakadu Plum and Mineral SPF 50+ products while they waited for more testing results. Photo / NewsWire

Australian beauty manufacturers have pulled five more sunscreens from the shelves amid fears their SPF ratings fall short of claims.

Outside Beauty and Skincare, Found My Skin and Endota have all released statements on their websites informing consumers they have suspended the sale of SPF 50+ products while they investigate testing discrepancies.

Outside Beauty and Skincare removed its SPF 50+ Mineral Primer out of safety and concern for its customers.

“In light of recent events, it has come to our attention that this formula has similar active ingredient concentrations as another brand that has had variable SPF testing results,” the company said.

Endota, Outside Beauty, Skincare, and Found My Skin have suspended sales of SPF 50+ products. Photo / Supplied
Endota, Outside Beauty, Skincare, and Found My Skin have suspended sales of SPF 50+ products. Photo / Supplied
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“We have received no information or evidence to suggest these formulas are identical or the same, and are not privy to discuss our manufacturing processes.”

Found My Skin pulled its Tinted Mineral SPF 50+ with Kakadu Plum and Mineral SPF 50+ products while it waits for more testing results and Endota pulled Mineral Protect SPF 50 and Natural Clear Zinc SPF 50+ while it retests the formulas.

The move comes days after Naked Sundays and Ultra Violette removed products that promised customers high protection from the sun.

It followed an investigation by consumer group Choice that found 16 sunscreens it tested in Australia did not meet their SPF claims.

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The report released in June found the worst-performing sunscreen it tested was Ultra Violette’s Lean Screen SPF 50+ Mattifying Zinc Skinscreen, which returned an SPF of 4.

Australian brands have pulled a number of sunscreens over SPF rating concerns. Photo / NewsWire
Australian brands have pulled a number of sunscreens over SPF rating concerns. Photo / NewsWire

Choice chief executive officer Ashley de Silva said his team was so shocked by the results for Ultra Violette’s Lean Screen SPF 50+ product, they retested a different batch in Germany that confirmed the same results.

“Those tests found the product had an SPF of 5 – an almost identical result to our initial testing,” he said.

The Therapeutic Goods Administration confirmed it was investigating the Choice report given the significant public interest in this matter.

A TGA spokesman said in a statement the investigation was focused on a comprehensive review and analysis of data it received from sponsors.

“Given the complexity and scale of the material involved, this process will take time,” a spokesman said.

“Variability in SPF testing results associated with the ISO 24444:2019, Cosmetics – Sun protection test methods – In vivo determination of the SPF is a known issue.

“This is due, in part, because it relies on human subjects and a visual estimation of individual skin responses.

“The TGA is currently reviewing existing SPF testing requirements. In doing so, the TGA is exploring alternative test methods that may be more reliable, including in vitro test methods.”

A spokesman said using sunscreen was an important measure to prevent skin cancer and the harmful effects of ultraviolet radiation.

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“This should be combined with seeking shade, wearing a wide-brimmed hat, wearing protective clothing and using sunglasses,” a spokesman said.

Sign up to Herald Premium Editor’s Picks, delivered straight to your inbox every Friday. Editor-in-Chief Murray Kirkness picks the week’s best features, interviews and investigations. Sign up for Herald Premium here.

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