"The public health and well-being of the broader community has to take precedence against the anti-vaccination movement."
Children not vaccinated against illnesses such as measles and whooping cough put other children and the greater community at risk, health experts say.
Despite a vaccination rate of 92 per cent for whooping cough in Victoria, the number of reported cases has increased by more than 1000 since the previous year.
"Ultimately it is a parents call in terms of how they respond, but we cannot continue to see the alarming rise in diseases like whooping cough and measles, and not respond," Ms Hennessy said.
She is confident the "no jab, no play" policy will provide an incentive for parents to make sure their children are vaccinated.
- AAP