In America and Britain, sex didn't even out-perform technology - given the choice to go three months without sex or technology, the majority would prefer to go without sex.
It didn't get any better in a battle against money either.
When asked if they would prefer more money, sex or power, 80 percent prefer money. Money secures the family's future, which women prioritize over their own needs.
But money didn't necessarily mean being rich - just being financially stable: when asked to define success, women most frequently cited financial security, family and happiness, while deprioritising wealth and luxury.
The study, which was commissioned by FleishmanHillard and Hearst Magazine, also showed a huge gap between what is perceived as 'old' in the different countries.
On average, women in the UK, U.S. and Brazil believe that 'old age' starts at age 70.
That age is a moving target though - millennials (aged between 18-29) think old age starts at 60, while baby boomers (aged between 50-69) think it starts at 80.
In China, where old age is revered, it is seen as coming earlier - 50 for women, and 60 for men.
The attitudes in the different countries were also very different about how women felt towards consumer brands.
While value was the key reason for ladies using a particular brand, there were many issues that would convince them to drop a product.
In the UK and the US, the biggest deal-breaker is learning that a company discriminates against women.
In China, women are most likely to discontinue brand use if the company is on the brink of bankruptcy.
While in Brazil, a company that has been hacked and had credit card information compromised is most likely to lose customers.
- Daily Mail
