After only a year in business, a one-woman Wairarapa start-up company has been snapped up by a premium food exporter.
Highford Marketing Group, a worldwide food supplier, has added Pure Aotearoa to its portfolio and will use it to brand its beef, lamb, and seafood to Asia and other foreign markets.
Lucy Cruickshank, 31, said she started Pure Aoteroa, a sales and marketing agency that connects upmarket New Zealand food products with international clients, because she wanted to travel and use her 10 years of experience in the food industry.
She was proud of how far she had come in so short a time because most small business failed to make a profit in their first year.
As part of the arrangement, Ms Cruickshank will work one week a month in Christchurch overseeing the use of Pure Aotearoa on Highford's products.
She now plans to launch a new brand, independent of Highford, called Pure Wairarapa.
She intends to put together a basket of Wairarapa's finest foods, like artisan cheeses, niche wines, and olive oil, and connect them with New Zealand clients like Huka Lodge.
Highford has been operating for 15 years in Christchurch.