Skippers Canyon Road was ranked as one of the 22 most dangerous in the world by UK firm Driving Experience, which has since come up with the dangerous drives tours.
The mostly one-way, narrow gravel road, 25 minutes from Queenstown, with sheer drops of up to 1000m, is one of only two roads in New Zealand where rental car insurance is not honoured if driven on.
Mike Noon, Automobile Association road safety and infrastructure spokesman, said at the time he was was not surprised the road was on the list of dangerous roads.
"It's above a river, it's got some big drop-offs, it's really narrow and it's very difficult to pass other vehicles,'' he said.
"It's not a road I think I would choose to drive myself on my own.''
Other "dangerous'' roads offered for the experience include the treacherous dirt roads of the Trans Siberian Highway, Pakistan's Naga Parbat Pass, 'Highway to Hell' in United States, and what is widely considered to be the world's most dangerous route, the North Yungas Road in Bolivia.
Some of world's greatest supercars can be chosen for the drive, including the fastest street-legal production car in the world, Bugatti Veyron.
The trips, offered by buyagift.com, are bespoke, with flexible prices and content.
But the company warns: "People will be driving in very controlled circumstances. There's no way they will put their foot down.''
"It's about taking in the journey and watching the mayhem.''
The firm told MailOnline that it has received a number of customer enquiries but is yet to sell a trip.