City dwellers are more influenced by what they've seen on social media when choosing holiday destinations than their rural-dwelling counterparts, an Expedia survey has found. Photo / Thinkstock
My life departed from the lyrical path of John Mellencamp shortly after I was born in a small town. These days, I'm parked up in the suburbs of Auckland. Which puts me, according to Expedia's "State of the Nation" report, released to Herald Travel today, into a pretty shallow demographic.
According to Expedia's survey, us city slickers are more likely to try and outdo family and friends when planning our next holiday - 16 per cent of city dwellers compared with nine per cent of country folk rate this kind of vacationers' one-upmanship as important.
We townsfolk also put greater importance on being the first among our family and friends to visit a destination than regional Kiwis (24 per cent compared with 15 per cent). Keeping up with - and surpassing - the Joneses seems to matter. And, inevitably, having the attention span of gadflies we're more influenced in making our holiday decisions by things that we've seen on social media (22 per cent compared with 17 per cent).
Other than being open to advice from social media (I'll take everything from recipes to horse-racing tips from Twitter), these aren't holiday-planning traits I'd readily admit to.
I'll take a sympathetic view of the self-selecting poll and guess that urban Kiwis are simply more likely to admit to these traits. In a small town, the stoic values might be more desired than achieved.
