On May 18, TikTok launches its inaugural #MuseumMoment, bringing together some of the world's most iconic institutions in an all-day LIVE global event for the very first time. Photo / TikTok
On May 18, TikTok launches its inaugural #MuseumMoment, bringing together some of the world's most iconic institutions in an all-day LIVE global event for the very first time. Photo / TikTok
TikTok has launched a Live global event called #MuseumMoment that takes users on a tour of the world's best cultural institutions.
The historic event features an exclusive virtual tour conducted by 23 museums across 12 countries.
#MuseumMoment Live will kick start with the National Gallery in Singapore at 7pm NZSTon May 18, and take TikToker's across the world's best art museums, surfing through Israel, Japan, Brazil, France, Italy, The Netherlands, Germany, the UK, the US and finishing in Mexico at 1pm NZST the next day. #MuseumMoment will be Live streamed all day via TikTok for Good channel, TikTok's global social impact content hub.
The #MuseumMoment will allow viewers to experience cultural content from around the globe, from a tour of 1930s England to hearing from a taxidermy expert in Germany to seeing famous artwork in the Netherlands and exploring history in the US.
The Rijksmuseum in the Netherlands, home of famous art work. Photo / Twitter
Hall of Mirrors at the Palace of Versailles, where TikTok's new AR effect allows for a more immersive experience for guests. Photo / File
Despite many not normally associating TikTok with art and culture, the platform has a highly engaged community of history, architecture, art and culture lovers. The #ArtTok (1.1 billion views) and #ArtHistoryTok (40.8 million views) communities are growing everyday.
Embracing this movement, over the past year, some of the world's most famous cultural institutions have joined TikTok and have connected with a wider audience, welcoming visitors digitally through immersive online experiences.
• The Sacramento History Museum (US), which has produced some of the most popular culture content over the past year on TikTok, gives a virtual tour of their print shop made famous on TikTok by their volunteer printer, Howard, along with an exclusive peek into their new exhibit, "California in Print."
• A Palace of Versailles tour lets you walk in the shoes of Marie Antoinette, thanks to a new AR effect allowing you to take a virtual stroll through the gallery.
• Discover masterpieces by Italian creator and music artist Emanuele Aloia (@emanuele.aloia) as he performs a song at the Uffizi Gallery in the heart of Florence.
TikTok Live allows content creators to live stream their videos from the platform. Unlike edited videos which allow viewers to comment after the video has been produced and posted, going Live gives creators and audience members the ability to engage with each other in real-time. TikTok Live also allows for longer-format videos, with TikTok video posts normally limited to short clips.
