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Home / Travel

The rise of cruising and why it’s time to get on board - Trip Notes

NZ Herald
7 Apr, 2025 06:00 PM3 mins to read

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Cruising has grown in popularity since Covid - with 2024 passenger numbers outpacing 2019. Photo / 123RF

Cruising has grown in popularity since Covid - with 2024 passenger numbers outpacing 2019. Photo / 123RF

More than 37 million people are expected to take a cruise this year, according to one industry figure, as the sector bounces back better than before.

On this week’s episode of Trip Notes, the NZ Herald’s travel podcast, host Lorna Riley chats all things cruises with Joel Katz, the Australasia managing director for the Cruise Lines International Association.

He said that passenger numbers in 2024 exceeded 2019, and it’s expected to keep growing this year.

“We are seeing cruise lines investing in amazing new ships, new technologies. And our existing cruisers have never been more passionate about cruises. They’ve always been huge supporters of the industry and they’ve come flocking back,” Katz said.

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“But we are also seeing incredible growth in the new-to-cruise market. People who have may never have considered a cruise are really seeing cruises as an incredible value for money [and] holiday choice, whether they’re at the, I suppose, the contemporary end of the spectrum or even at the upper luxury end, they see the value that cruise delivers.”

Katz said that the average age for cruise ship passengers is dropping – Cruise Lines International Association put it at 49 last year – and more demographics are getting on board as well.

He said part of the appeal is in how you are essentially on a “floating resort” that lets you see the world without having to re-pack your suitcase every few days.

“New Zealanders love to travel, and they very often take extended holidays. So we’re seeing ‘fly cruises’ become incredibly popular, which really opens up the opportunity to combine a cruise and see the world.

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“There’s a misperception, I think, often that cruising is a homogeneous product. But we really do see that there is a cruise product for everyone. So no matter what type of holiday you’re looking for, there is a ship or a brand that will appeal to you.”

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If people do want to take a cruise, Katz said that it is key to work with an accredited travel agent, largely because of the variety of cruise ships – from the luxury, relaxing type to the more adventurous or family-oriented – and you want to ensure you get one that suits your tastes and sensibilities.

And while a lot of cruising is about where you get off and explore, many ships are honing in on making the onboard experience as luxurious as possible.

“The cruise lines are investing heavily in the onboard products, whether it’s the entertainment or the food, or just the amenities that are available on board. They really are very focused on ensuring that their guests are having the best onboarding experience,” Katz said.

“There are some ships that are now specialising in gourmet dining [and] showcasing the food of the regions that they travel in. I’ve just been on a ship that has a test kitchen on board, and you can actually learn how to cook the food of the region.

“[And] some of the ships have invested heavily in the most beautiful spa experiences on board.”

Listen to the full episode for more on the different types of cruises and which ones you should look at.

Trip Notes is an NZ Herald podcast hosted by Lorna Riley, a keen travel writer and enthusiast and host of Coast Days. New episodes are available every Tuesday.

You can follow the podcast at iHeartRadio, Apple Podcasts, Spotify, or wherever you get your podcasts.

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