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Home / Travel

Revealed: New Zealand's most Instagrammed locations

Eli Orzessek
By Eli Orzessek
Digital Producer - Travel·NZ Herald·
6 Dec, 2016 09:23 PM3 mins to read

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New Zealand's most popular locations on Instagram just happen to be some of our best assets. Photos / William Patino, Lola.Photography, RachStewartnz, Shaun_Jeffers, Skitnz

New Zealand's most popular locations on Instagram just happen to be some of our best assets. Photos / William Patino, Lola.Photography, RachStewartnz, Shaun_Jeffers, Skitnz

Everything from lakes and beaches to cities and movie sets have featured in New Zealand's most Instagrammed locations this year.

Despite having a mere 369 residents in its township, Lake Tekapo was revealed as the most popular spot to share pictures from — thanks to the tourists who frequent the picturesque lake and surrounding Mackenzie Basin.

However, it was followed by urban locations a little less off the beaten track, with Auckland's Queen St, Takapuna Beach and the Sky Tower taking second, third and fourth places respectively.

Overall, New Zealand's thriving tourism industry had a clear effect on the results, with popular destinations like the Hobbiton movie set, Milford Sound and Abel Tasman National Park all appearing in the top 10.

Tourism New Zealand director of marketing, Andrew Fraser, said the list reflected the range of experiences on offer in New Zealand.

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"The top 10 list this year is fantastic — there are lakes, beaches, cities, glaciers, and movie sets," he said.

"The photography skills of visitors and New Zealanders on Instagram are quite remarkable — although they do have some pretty good landscapes to work with."

The most popular Instagram hashtags used in New Zealand also reflected this, with #travel, #nature and #beautiful all featuring in the top 10.

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Most Instagrammed New Zealand locations of 2016

1. Lake Tekapo, New Zealand

View this post on Instagram

Planning some one off photography workshops and adventures to finish out the year. If you want to be the first to know details, follow my profile link to sign up to my newsletter.

A post shared by William Patino (@william_patino) on Jul 31, 2016 at 3:43am PDT

2. Queen St, Auckland

View this post on Instagram

#seenewzealand #visitauckland #visitnewzealand

A post shared by Saeed Pazoki (@sdpazoki) on Nov 27, 2016 at 11:14am PST

3. Takapuna Beach, Auckland

View this post on Instagram

Morning ✌🏼️

A post shared by Lola (@lola.photography) on Nov 3, 2016 at 12:08pm PDT

4. Sky Tower, Auckland

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5. Milford Sound, South Island

View this post on Instagram

From the favourite memories file 💛 ↠ Canon 6D ↠ Canon F4L17-40 ↠ @LEEfilters 0.6 Med Grad ↠ @rpmclothing #leefilters #ig_newzealand #newzealandvacations #newzealandguide #southislandnz #vsco #ig_shotz_nov16 #global_hotshotz #majestic_earth #splendid_earth #wildernessculture #earthfocus #fantastic_earth #earthpix #outdoortones #theglobewanderer #eclectic_shotz #mountaingirls #awesomeglobe #bucketlisters #tourtheplanet #nakedplanet #earthporn #way2ill #earthofficial #discoverearth #reflectiongram #moodygrams #lifeofadventure #igworldglobal

A post shared by Rach Stewart (@rachstewartnz) on Nov 23, 2016 at 10:50pm PST

6. Hobbiton Movie Set, Matamata

View this post on Instagram

Tag someone you'd love to watch the sunrise at Hobbiton with! @hobbitontours #newzealand @beautifuldestinations

A post shared by Shaun Jeffers (@shaun_jeffers) on Sep 30, 2016 at 12:24am PDT

7. Abel Tasman National Park, South Island

8. Mt Maunganui Beach, Tauranga

View this post on Instagram

[Summit Sunrise] Possibly the best spot in the Bay of Plenty to watch the sunrise. Pure magic! @sonynz | Sony A7r @canon.nz | Canon 16-35mm f4L | 🔭 @LeeFilters | 0.9 Hard ND Grad | 🕶

A post shared by Insight Enlight Photography (@insight_enlight_photography) on Nov 22, 2016 at 5:27pm PST

9. Franz Josef Glacier, South Island

View this post on Instagram

The power of the natural world ❄️🏔. At the edge of the Franz Josef Glacier.

A post shared by Hannah Lawrance. ♡ (@hannahlawrance) on Apr 5, 2016 at 3:00am PDT

10. Lake Wanaka, Otago

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View this post on Instagram

Speechless. 🌿Snapchat diary: -->> cotwlive 📸: @dominicloneragan #cotwloveswanaka #lovewanaka #lovewanakasummer #realmiddleearth #mytinyatlas @aspiringheli

A post shared by citizens of the world (@citizensoftheworld) on Jan 30, 2016 at 12:55pm PST

Most-used hashtags in New Zealand

1. #newzealand
2. #nz
3. #love
4. #auckland
5. #travel
6. #nature
7. #instagood
8. #beautiful
9. #fitness
10. #wellington

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