In a bid to take the flying experience to new heights, Airbus has announced that it is currently working on the launch of a "connected cabin".
This would see wireless sensors installed around aircraft so that helpful information could be gathered on passenger habits and facilities used, such as the toilets.
For example, sensors embedded in the seats could relay how often a passenger goes to the lavatory, their sleeping patterns and what angle they recline their chair to.
Meanwhile, sensors in the TV screens would allow analysts to track what type of media is most popular, allowing them to better tailor the content to client needs.
Monitoring devices would also help on the cleanliness front - bathroom sensors could let attendants know when facilities need cleaning and what products are ready to be refreshed.
In the galley, sensors embedded in the trolley units could indicate when stocks are running low and what meal choices or beverages prove most popular.
And smart devices installed in ovens and beverage heaters would allow cabin crew to heat goods even when they are not in the galley area.
Below decks, sensors in the cargo hold would mean that airline staff can monitor the temperature and capacity levels to help keep pets safe and precious goods undamaged.
Toulouse-based Airbus revealed its connected cabin concept at the airline industry event Aex Expo in Boston last week.
Following the high tech theme, attendees were shown the new technology while wearing virtual reality headsets.
Airbus' vice-president of cabin marketing, Ingo Wuggetzer, explained that the connected cabin is being provided by Airbus but that other vendors will build on top of it.
"We connect all the elements of the cabin wirelessly, collect all the data and provide that to the airline to do data analytics to reduce costs and improve ancillary revenue opportunities," he said.
There is no word on when the cabin technology is expected to launch.