When a pair of nudists found Airbnb just wasn't natural enough for their liking, they took matters into their own hands.

Petri and Minna Karjalainen are the cofounders of NaturistBnB – it's basically just like Airbnb, but everyone's naked. The couple came up with the idea after having an unsuccessful experience hosting a clothing-optional homestay on Airbnb.

NaturistBnB offers a variety of clothing-optional stays around the world. Photo / NaturistBnb
NaturistBnB offers a variety of clothing-optional stays around the world. Photo / NaturistBnb

"We started to think it would actually be cool if there was a booking site, just like Airbnb, but dedicated to this lifestyle," Petri Karjainen, who has been a practicing naturist for around 20 years, told CNN Travel.

"On our website all of the properties are targeted for naturist lifestyle practicing people."

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While the website is only two months old, it already has a lot of properties on offer – ranging from sailboats and treehouses, to city breaks in London, Amsterdam and New York.