Time can really drag on when you're stuck 30,000 feet in the air with hundreds of strangers. Which is why these quick-thinking fight attendants have gone viral.

To pass the time on a four-hour flight from North Carolina to Colorado, the crew on board a Southwest Airlines flight came up with a clever distraction - and got everyone involved.

They divided the passengers into two teams, according to which side of the plane they were on, and held a "toilet paper race". The aim of the game was to see which side of the plane could unravel a toilet paper roll down the length of the cabin the quickest.

The flight crew on board a Southwest Airlines flight came up with a clever way of helping to pass the time. Photo / Faceook
The flight crew on board a Southwest Airlines flight came up with a clever way of helping to pass the time. Photo / Faceook

The winning side reportedly got to deplane first, according to WFAA.

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Marcie Villarreal, who said she was on the winning side, took a video of the mid-flight race and posted it to Facebook.

"I've been flying different airlines my whole life, and just when I think I've seen it all, your flight attendants decide to do a "toilet paper race". Hands down the funnest (sic) flight ever and I was even travelling with my baby," she wrote.

Southwest Airlines then shared her post, writing: "Good speed. Great form. These passengers may have a future in professional toilet paper roll racing."

Ms Villarreal's post had been liked almost 7000 times at the time of writing.