While New Zealand has enjoyed its top spot since 2012, it appears there may be challenges from elsewhere in the rankings.
After a magnificent Rugby World Cup and in anticipation of next year's Tokyo Olympics, Japan has risen three places to the second favourite.
Meanwhile the UK tourists' "special relationship" with America continues to slide further down the rankings.
Before being supplanted by New Zealand, the US was the favourite tourist destination in 2011. However, it slid annually out of the top 10 to finish 24th in this year's rankings.
The US's tarnishing appeal as a holiday destination is in line with the WTO's falling visitor numbers. However, this may have less to do with a Trump Slump but instead other destinations' rising popularity.
The exotic and previously difficult-to-get-to destinations of Bhutan, Georgia, Madagascar and Uzbekistan were among a list of countries breaking into the top 50 for the first time.
In plum last position was Moldova.
Favourites: Telegraph Travel Awards 2019
1 New Zealand
2 Japan
3 Maldives
4 Bhutan
5 South Africa
. . .
136 Puerto Rico
137 Venezuela
138 US Virgin Islands
139 Belarus
140 Moldova