NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Travel

Morocco: Stone free in Essaouira

By Katie Wright
AAP·
15 Sep, 2015 03:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Locals sit in the shade of the city walls of Essaouira. Photo / Shutterstock

Locals sit in the shade of the city walls of Essaouira. Photo / Shutterstock

In a town where rumours of Jimi Hendrix remain, Katie Wright finds an easy pace at which to unwind.

While walking down a narrow, alleyway in Essaouira's historic medina (old town), I am immediately drawn to a shop covered in colourful painted ceramic plates.

But I approach with caution. This is Morocco, after all, where, I'm told, you're constantly hassled by overzealous traders demanding you part with your dirhams in exchange for their goods - whether you want to or not.

Gingerly, I start browsing, expecting the shopkeeper to pounce on me any second, but I'm left well alone. In fact, the only sound I'm aware of is a couple of kittens mewing and play-fighting in the doorway, their mum snoozing nearby in a patch of sunlight.

As I continue my afternoon stroll, I spot so many cats, I wonder if there might actually be more feline dwellers than humans in this walled town-within-a-town.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

A four-hour drive west from Marrakech, Essaouira is a popular bolt-on, providing much needed respite from the intense pace of Morocco's most popular city-break destination.

But most of the action (if you can call it that!) takes place close to the seafront medina, a Unesco World Heritage Site recently used as a film location for Game of Thrones.

Alongside the tourist-friendly shops selling ceramics, leather goods and carved thuya wood furniture, the busy main drag (no cars are allowed, but you still need to watch out for bikes zipping by) is lined with stalls stocking essentials for the Medina's full-time residents.

The town is also packed with riads. I duck into the cool, spacious courtyard of one of these intricately tiled homes for my first taste of the country's most famous drink.

Advertisement
Advertise with NZME.

Also known as the whisky of Morocco (but without the booze, obviously), fresh mint tea is served in gilt-edged glasses and poured from a height to create the all-important foamy head. It's wonderfully sweet and refreshing and I quickly develop a five-cup-a-day habit.

Back outside, I venture further along the shore, where bright blue fishing boats are bobbing in the harbour, having completed their daily trawling trips.

Fishing boats on an ocean coast in Essaouira, Morocco. Photo / iStock
Fishing boats on an ocean coast in Essaouira, Morocco. Photo / iStock

Fishing is Essaouira's primary industry, with fresh seafood stalls all along the waterfront.

At La Chalet de la Plage on Avenue Mohammed V, we grab a table on a veranda overlooking the sea and order huge platters of deliciously salty oysters, meaty prawns, sizzling calamari and spiky sea urchins, while the waves lap below. It's all washed down with glasses of local wine (not bad at all), while owner Jeannot tells a story about the time Jimi Hendrix paid a visit to drink a beer and smoke a joint.

Discover more

Travel

Morocco: Old beauty of a biblical land

17 Jul 12:00 AM
Travel

Morocco: Queen of the desert

01 Oct 02:00 AM
Travel

Morocco: Navigating frenetic Fez

08 Dec 02:00 AM
Travel

Morocco: Marrakesh in the raw

29 May 12:00 AM

Everywhere you go in Essaouira, tales of the rock legend's sojourn here in the summer of 1969 abound: he played his guitar on this beach, he stayed in that room, he wrote the song Castles Made of Sand here (I don't like to point out it was actually released in 1967). Who knows whether the guitar hero actually did sip a beer at La Chalet, but after a boozy lunch, we're willing to give adorably animated Jeannot the benefit of doubt.

After more mint tea, we spend the afternoon lounging by the hotel's pool. Venturing back to the medina after sunset, the streets are buzzing as I make my way to the Hotel Riad Al Madina for a taste of gnawa, traditional music from sub-Saharan Africa. A three-piece band plays as percussionists dance into the hotel's courtyard. Metal krakebs (a bit like castanets) and tbal drums beat a frantic rhythm and the melody of the lute-like sinter is echoed with chants from the dancers, who whirl until the long, beaded strands in the middle of their hats spin, too.

Soon we are all chanting along and doing what can only be described as Morocco's answer to the hokey-cokey in the middle of a packed restaurant.

Eventually we sit down, laughing and breathless, to a meal of typical cuisine, including fragrant lamb and chicken tagines served in dinky versions of the well-known domed dishes.

Early the next morning, I head to the beach. During the windy season, from April to September, Essaouira is a water-sport hub.

If you're looking for non-stop sunbathing weather, Essaouira's breezy climate might be off-putting, but for me it's a small price to pay.

Advertisement
Advertise with NZME.

In fact, perhaps it's the cool breeze that gives the town its laid-back demeanour ... I can see why Hendrix liked hanging out here so much.

CHECKLIST

Getting there: Emirates flies to Casablanca, via their hub in Dubai.

- AAP

Save

    Share this article

Latest from Travel

Travel

New Zealand's most trusted firms revealed

17 Jun 09:26 PM
Travel

How to visit six European countries in 13 stress-free days

17 Jun 08:00 AM
Herald NOW

Matariki weekend: The top 10 most searched destinations

One pass, ten snowy adventures

sponsored
Advertisement
Advertise with NZME.

Latest from Travel

New Zealand's most trusted firms revealed

New Zealand's most trusted firms revealed

17 Jun 09:26 PM

The 2025 Kantar Corporate Reputation Index has been announced.

How to visit six European countries in 13 stress-free days

How to visit six European countries in 13 stress-free days

17 Jun 08:00 AM
Matariki weekend: The top 10 most searched destinations

Matariki weekend: The top 10 most searched destinations

What the inaugural Jetstar flight from Hamilton to Sydney was really like

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM
Your Fiordland experience, levelled up
sponsored

Your Fiordland experience, levelled up

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP