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Home / Travel

London still top city, in spite of big changes in expat expectations

NZ Herald
28 Jun, 2018 03:11 AM4 mins to read

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London has been voted as the most attractive city to work an play.

The findings come from a survey of almost half a million participants living abroad have put the UK capital as the most desirable place to live and work.

Though the UK drops from second to fifth most attractive country for workers, London retains its international appeal.

The report from Boston Consulting Group and Totaljobs.com, places London ahead of cities like New York, Berlin, and Barcelona for quality of life for expats.

While Brexit has been blamed for denting the UK credentials as a place to live, the Square Mile and Westminster seem to be chugging on as a global hub.

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"While the UK may have lost some of its lustre, London remains the number one destination for talent worldwide post-Brexit," said Mike Booker, MD of Totaljobs.

"Cities are often romanticised by people who may like the idea of a place,
while the perception of a country tends to be impacted by more sobering views on issues like education, infrastructure and the political landscape."

As the country's future is outside of the EU is still uncertain, this remains a big issue affecting the country's appeal.

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The UK's decline in popularity is particularly evident amongst other European countries, the UAE and China – who are increasingly picking the US, Australia and Canada as top places to live.

The list of top cities is still dominated by cosmopoles in the US and EU, however there are a few rising stars gaining popularity as destinations for expats.

After London the most desirable cities for expats to work and play are New York, Berlin, Barcelona and newcomer Amsterdam.

The waterlogged and liberal Dutch capital had made it to the top five, leaping eleven places.

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Amsterdam was far from the only mover. It was joined in the top ten by along with Dubai, Los Angeles and Tokyo.

Other cities in the ascendant with workers include the eastern hubs of Tokyo, Hong Kong, Dubai and Abu Dubai.

Over the last four years the perception of Hong Kong has improved dramatically as a prospective place to live.

City in the ascendant: Hong Kong is one of the rising eastern hubs. Photo / Getty Images
City in the ascendant: Hong Kong is one of the rising eastern hubs. Photo / Getty Images

Kiwi couple Shiz Scott and Scott Andrews moved to Hong Kong eight years ago.

Having grown up in Auckland and Christchurch respectively, they have come to love the city's vibrancy and quality of life.

"Hong Kong is perceived as a concrete jungle, it's cosmopolitan and very crowded but there are pockets of tropical paradise," said Scott, in an interview with Viva magazine.

The couple now live in Big Wave Bay and during this time, Andrews has seen big changes in the city. However, for him the biggest surprise has been the Hong Kong surf scene.

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"Hong Kong isn't known for beaches or surf but it's a great way to escape."

Meanwhile Paris and Sydney were found to be the most overrated, both dropping five places in the rankings.

Sydney has long been a favourite destination for Kiwi expats. With its vibrant culture, promise of well remunerated jobs and close proximity to Aotearoa has led to large community of New Zealanders. Yet there is a growing concern over property prices in an increasingly expensive city.

However Nicole Roy, who moved to the city with her young family ten years ago, "has no intentions of coming back."

In the decade since, property prices have more than doubled.

"Although I think Sydney is expensive for things like utility bills and eating out, I like there is a lot more variety," she said.

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"I don't think the economy is as good here as what it once was, but as long as we have good jobs we will stay here."

The United States remains the most attractive country for expats to live in, with Germany and Australia moving into the top five.

Meanwhile the UK, France and Switzerland have lost some of their appeal.

BCG blamed this mostly on a hardening of stances towards their migrant workforce, saying this wane in popularity was "likely as a result of policy changes."

"In 2014, voters in Switzerland narrowly approved a referendum limiting "mass immigration" and reducing the number of quotas available to foreigners."

The big winners of Switzerland's fallout were the neighbouring workforces of Germany and Italy, which both feature in the top ten most attractive countries.

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