Jason Atherton is one of Britain's buzziest, most dapper chefs. After learning his trade under rant-master Gordon Ramsay, he founded Social Company, which oversees a global restaurant empire that includes his flagship, Michelin-starred Pollen Street Social in London, and the Clocktower restaurant, inside New York's Edition hotel. He will soon
How to cut the hotel room service line, and other travel tips
By Mark Ellwood
Bloomberg·
6 mins to read
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In building his global restaurant empire, British chef Jason Atherton knows how to avoid tourist traps and make the most out of any hotel stay. Photo / Social Company
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How to make sure your room service isn't only fresh, it's delivered first
Every general manager wants to change the world when it comes to room service. And I've said, "Look, if you actually think about it, room service is about getting it to the room as fast as possible." But if the room service guy has 20 orders to run up and down a massive building, he'll tell me it's going to take 40 minutes. Forty minutes too long, right? So if I order room service, I always, always say "I don't want my food in a hot box. Leave it on the table with a cloche on top." Because any food in a hot box, pasta or steak, will stew and go soggy, of course-but they will bring your food first, because it can't be left to sit around [and get cold].
Skip the tourist traps in Florence with these two restaurants
In the summer I always go to Italy and the south of France for my holidays. Inside Florence, there are two places you must eat. There's a tiny little restaurant, right next door to Hermès, called Cantinetta Antinori. It used to be the Antinori family's house, back when the Antonori family were fighting the Medici to be the best bankers in Italy. You're talking thousands of years [ago] but now they have a little restaurant there. The first time I had the tomato pasta there, everything stopped in the room. It was like a movie. No matter how many times I tried to make it myself, I cannot get it as good. I've given up.
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And then, just off the beaten track, there's a little sandwich shop called Ino. If you don't get there at 11am, you don't get fed. The queue goes around the block. There are 30 different sandwiches on the menu, but I always have the nduja and gorgonzola on focaccia. I'm scared [that] if I order anything else, I won't like it as much, so I eat the same sandwich every time I go. I've even said to the owner: "I want to bring you to London. I will set up a restaurant with you in London, we can go 50-50 on it. I'll put the money up, and I want to sell your sandwiches in London." And he's, like: "No, no, no, no. It's OK, it's OK. I am just happy you come as a customer."
Follow the one-year rule when picking a new restaurant anywhere
I've opened 17 restaurants in my life. And I can tell you right now, I've never got a restaurant right from Day One. Impossible. But after about a year, a restaurant matures and really starts to find its feet. The staff gets to know their regular customers, the chef knows the suppliers really well-when they're not scared stiff waiting for the critics to walk through the door. You want all of that hullabaloo to die down, so you get a real experience of what that restaurant could really do. So make sure a restaurant you book is at least one year old. Speak to most top chefs, and they'll say exactly the same thing.
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London's Mayfair is the menswear mecca of the world
David Gandy is a mate of mine, and he became the brand ambassador for Thom Sweeney many years ago when they were just starting out. I remember seeing David at various events, and I said to David, "God, I love that suit, where's that suit from?" And he's, like, "Oh, it's bespoke Thom Sweeney." The brand's just launched a ready-to-wear shop about a year ago in Mayfair, in Bruton Place, and it's slowly but surely becoming the go-to place for the trendy guys.
View this post on InstagramReady for the weekend (1953 Jaguar courtesy of @jd_classics ) 📸 @jkf_man
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Then there's Anderson & Sheppard's haberdashery shop on Burlington Street, which is incredible. They have some of the most beautiful socks, beautiful underwear, beautiful robes. And then there's Drake's. It's my go-to shop in London for unusual stuff: They do incredible boots for winter, super-cool hats, and I have a seersucker jacket for summer I have to pick up. It's just bloody class.
Get a hotel room upgrade with two words
Ask for a corner room of any hotel, and they're generally bigger. Think about how they utilise the space in a building: the corner suites are usually bigger than the middle suites, and more interesting, too: You get better views. [Ed note: they also may be more expensive.]
Tokyo is fine, but Hokkiado is more offbeat
Visiting Hokkaido for skiing in the winter is stunning. Half way up the mountain, there are snow monkeys bathing in the hot springs while you ski past them. And it's where Japanese ramen originated-and you can tell why. Nothing beats enjoying a steaming bowl of miso ramen whilst looking out over the snow, especially with some hot sake.
Anywhere in Japan, there's a rule for picking a good restaurant: The tinier the better, with room for eight or 12 people [maximum]. And because they're so small, you must, must, must book in advance or you won't get in. It's not like in Europe or the States, where they'll find you a space. If there's no space, you're not eating. Try Sobadokoro Raikuchi or Ryunabe, which looks like a dump. You'll get there and go, "My God, this Jason Atherton is off his head." But eat the hot pot there, and it will blow your mind.
