NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Travel

Hollywood stars Zac Efron and Jessica Alba front 'bizarre' Dubai tourism ad

NZ Herald
4 Aug, 2021 02:52 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Zac Efron, pictured here at the European premiere for Extremely Wicked, Shockingly Evil and Vile, stars with Jessica Alba in a new campaign for Dubai Tourism. Photo / Getty Images

Zac Efron, pictured here at the European premiere for Extremely Wicked, Shockingly Evil and Vile, stars with Jessica Alba in a new campaign for Dubai Tourism. Photo / Getty Images

Is it a movie? Or is it an ad? And will it encourage tourism to Dubai post-pandemic?

Zac Efron and Jessica Alba are the faces of a new Dubai tourism ad, created in the style of a blockbuster movie trailer.

While the ad looks expensive, it's a little confusing - it seems to be lacking in any real pitch for the Emirates nation, let alone a storyline. There's some disjointed fighting scenes, a couple of spoken lines but it barely shows off Dubai as a tourism destination apart from a few token shots of landmarks.

There are some scenes of Burj Khalifa and Museum of the Future's NuvaRing, and the pair skydiving off the Burj Al Arab, but the ad falls short of any of Dubai's other selling points.

Dubai Tourism has enlisted Hollywood A-listers Zac Efron and Jessica Alba to front its 'bizarre' new campaign. Photo / 123RF
Dubai Tourism has enlisted Hollywood A-listers Zac Efron and Jessica Alba to front its 'bizarre' new campaign. Photo / 123RF
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
View this post on Instagram

A post shared by Zac Efron (@zacefron)

Efron shared the trailer on his Instagram, with the caption, "She's always getting me out of trouble…" while Alba posted it on hers with, "He's always getting me into trouble."

Earlier the pair had teased the ad on their social media accounts with some behind-the-scenes images.

The Daily Mail reported in February this year that Efron had been "quaratining in a multimillion dollar Spanish-style mansion since arriving back in Sydney under heavy police guard" after a quick trip to Dubai.

View this post on Instagram

A post shared by @zacefron_arab_fans

Dubai Tourism has enlisted big name stars in the past - Gwyneth Paltrow, Kate Hudson and Zoe Saldana all starred in a campaign two years ago.

Advertisement
Advertise with NZME.

Dubai reopened to visitors in August last year, but all arrivals must have valid health insurance and a negative PCR test taken no more than 72 hours before departure. Visitors from more than 50 countries must take an additional test on arrival.

The UAE has opened up quaratine-free travel for fully vaccinated travellers from the Seychelles, Bahrain, Serbia, Italy and Greece.

More than 70 per cent of the UAE's population is fully vaccinated, however at the end of June, the US advised its citizens not to travel due to rises in Covid cases, and the nation remains on the UK's red list.

New Zealanders are, of course, still advised by the Ministry of Health not to travel anywhere overseas. No matter what Zac and Jessica say (or don't say) in their new ad.

View this post on Instagram

A post shared by Jessica Alba (@jessicaalba)

Save

    Share this article

Latest from Travel

Premium
Opinion

Disneyland Aotearoa: Is it a dream worth considering?

23 Jun 03:00 AM
Travel

Kiwi chef reveals most surprising foodie region in Aotearoa

21 Jun 06:00 PM
Travel

Auckland Airport flights delayed or cancelled due to fog

20 Jun 09:41 PM

One pass, ten snowy adventures

sponsored
Advertisement
Advertise with NZME.

Latest from Travel

Premium
Disneyland Aotearoa: Is it a dream worth considering?

Disneyland Aotearoa: Is it a dream worth considering?

23 Jun 03:00 AM

Opinion: Weta collaborations and wide spaces make the possibilities endless, and complex.

Kiwi chef reveals most surprising foodie region in Aotearoa

Kiwi chef reveals most surprising foodie region in Aotearoa

21 Jun 06:00 PM
Auckland Airport flights delayed or cancelled due to fog

Auckland Airport flights delayed or cancelled due to fog

20 Jun 09:41 PM
Stylish, central and affordable? This Waikiki hotel may have it all

Stylish, central and affordable? This Waikiki hotel may have it all

19 Jun 10:00 PM
Your Fiordland experience, levelled up
sponsored

Your Fiordland experience, levelled up

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP