NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Travel

Cuba's tourism industry struggles to meet demand

AAP
1 Feb, 2016 10:17 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Tourists are being priced out of Cuba due to increasing visitors from the US. Photo / 123RF

Tourists are being priced out of Cuba due to increasing visitors from the US. Photo / 123RF

Cuba's tourism industry is under unprecedented strain and struggling to meet demand with record numbers of visitors arriving a year after detente with the United States renewed interest in the Caribbean island.

Its tropical weather, rich musical traditions, famed cigars and classic cars were for decades off limits to most Americans under Cold War-era sanctions, but those restrictions are fading.

Read more:
Cuba: Flukes and ukes in Old Havana
Cuba: More than just mojitos and music
Cuba: Swashbucklers ahoy
Cuba: Old(ish) men and the sea

Once a rare sight, Americans are now swarming Old Havana's colonial squares and narrow streets along with Europeans and Canadians.

Entrepreneurs and hustlers have responded by upping prices on taxi rides, meals, and trinkets. Cuban women who pose for pictures in colourful dresses and headwraps while chomping cigars are now charging US$5 (NZ$7.65) instead of US$1.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Cuba received a record 3.52 million visitors last year, up 17.4 per cent from 2014. American visits rose 77 per cent to 161,000, not counting hundreds of thousands of Cuban-Americans.

Industry experts worry the island will be unable to absorb an even greater expected surge when scheduled US commercial airline and ferry services are due to start this year.

As it is foreigners face extreme difficulties booking hotels and rental cars, and those who hoped to discover Cuba before the hordes arrived realise they are too late.

Advertisement
Advertise with NZME.

"Cuba is over the top with tourists right now. I've seen so many Americans, it's not even funny," said Ana Fernandez, 44, of Nashville, Tennessee.

Gisela Hoiman, 46, a schoolbook editor from Berlin, hoped to see Cuba "before it changes" but was disappointed to find long airport lines, ubiquitous hucksters and masses of tourists. She was stranded in Havana when she was unable to get a spot on the bus leaving for the eastern city of Santiago.

"It was too much to handle, too many other tourists. We stood in line and were sent back and forth to different counters," she said from an Old Havana cafe with her large backpack parked on the floor. "I don't think Cuba is prepared."

The United States and Cuba agreed in December 2014 to end five decades of animosity and have since restored diplomatic ties, igniting international buzz about Cuba.

Discover more

Travel

Hotels: From Cuba to Foxton

31 Mar 03:00 AM

The opening has benefited Cuba's small private sector, which offers restaurants and rooms for rent in family homes.

But the tourism infrastructure, with just 63,000 hotel rooms nationwide, is still largely a function of the state and has languished under decades of US economic sanctions and underdevelopment.

"From offloading at the airport to restaurant availability, infrastructure is maxed out," said Collin Laverty, founder of Cuba Educational Travel, which organises tours for legally permitted travel for Americans.

A U.S. and a Cuban national flag fly together symbolically in Old Havana. Photo / AP
A U.S. and a Cuban national flag fly together symbolically in Old Havana. Photo / AP

A select number of foreign-run hotels, such as those of Spain's Melia Hotels International SA, fill up fast, leaving many visitors with little option but tired state-run motels or rooms in private homes.

Some have been priced out or bumped from hotels, especially in Havana, where high-end US groups reserve blocks months in advance and pay higher prices.

"It is kind of a slap in the face as it has been the Canadian and European tourists who have helped keep the Cuban economy afloat for the past 25 years," said Keri Montgomery, owner of Vancouver-based Finisterra travel.

Advertisement
Advertise with NZME.

The government is seeking more foreign investment and has plans to reach 85,000 hotel rooms nationwide by 2020, but the pace is slow and development has mostly favoured beach destinations rather than Cuba's cultural centres.

Cuban officials did not respond to Reuters requests for comment.

American tourism is still banned under the US trade embargo but US citizens and residents are allowed to visit under 12 categories including for religious, sporting and educational exchanges.

In one of his first moves after rapprochement, US President Barack Obama made it easier for those 12 categories of travellers to go to Cuba.

The increased presence of Americans is especially noticeable in Havana, and because there has been little enforcement of the tourism ban, some are also enjoying Cuba's beaches and bars with little effort to disguise their intentions.

The Treasury Department's Office of Foreign Assets Control has not fined any Americans for visiting Cuba since Obama took office in January 2009, its database shows.

Advertisement
Advertise with NZME.

While many budget travellers can usually find accommodations even without booking, some are left stranded.

"I talked to a cab driver in Viales who said they were offering tourists to sleep in the back of their car for $10," Pandola said.

Leonardo Diaz, 34, who has been working in tourism in his hometown of Viales since he was a teen, said every room was booked in December.

"A lot of tourists have stayed in the park. That had never been seen before," he said.

Havana's international airport lacks sufficient infrastructure such as luggage trucks and passenger stairs to handle the influx, causing bottlenecks.

"It's total madness," said Roniel Hernandez, who works at the terminal receiving US flights. "The airport employees are doing everything possible to satisfy visitors, but the equipment is very old and needs to be replaced."

Advertisement
Advertise with NZME.

- AAP

Save

    Share this article

Latest from Travel

Travel

Stylish, central and affordable? This Waikiki hotel may have it all

19 Jun 10:00 PM
Travel

Paris local reveals the underrated neighbourhood you won’t see on Instagram

19 Jun 06:00 AM
Travel

Hate skiing? Try these snow-free winter adventures in NZ instead

19 Jun 06:00 AM

One pass, ten snowy adventures

sponsored
Advertisement
Advertise with NZME.

Latest from Travel

Stylish, central and affordable? This Waikiki hotel may have it all

Stylish, central and affordable? This Waikiki hotel may have it all

19 Jun 10:00 PM

The trendy spot is just six minutes from the Waikiki beach.

Paris local reveals the underrated neighbourhood you won’t see on Instagram

Paris local reveals the underrated neighbourhood you won’t see on Instagram

19 Jun 06:00 AM
Hate skiing? Try these snow-free winter adventures in NZ instead

Hate skiing? Try these snow-free winter adventures in NZ instead

19 Jun 06:00 AM
New flight route to turn Auckland into China-South America gateway

New flight route to turn Auckland into China-South America gateway

18 Jun 11:36 PM
Your Fiordland experience, levelled up
sponsored

Your Fiordland experience, levelled up

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP