Rock star Jon Bon Jovi will be rocking the boat aboard Norwegian Cruises ships as the musician hosts two voyages for fans.
Billed as a floating music festival the show is called "Runaway to Paradise."
Bon Jovi will be performing and holding Q&A sessions for fans aboard the multi-day sailings in the Caribbean and Mediterranean.
Setting sail on April 12-19 the first of the two cruises is taking around 2200 passengers to Nassau aboard the Norwegian Jade.
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There is a follow-up cruise in the Med scheduled for August 26, out of Barcelona on the Norwegian Pearl.
Joining captain Long Bon Jovi on his rock and roll sailings are a host of support bands, including Kings of Suburbia and Slippery When Wet.
Bon Jovi is also stocking the galleys with Hampton Water, a label co-owned by Jon and his son Jesse.
Along with performances for passengers, the rock star has also promised signed lithographs and photo opportunities for the first 400 passengers to book.
Jon Bon Jovi is hardly the first celebrity to curate a cruise.
In February talk-show host Oprah Winfrey began her first "Girlfriends' Getaway" cruise aboard Holland America's Nieuw Statendam ship.
This year rapper Cardi B is also hosting a cruise concert with DJ Khaled. Sailing from Miami to the Bahamas her festival is called the 'Days of Summer', and will be an adults-only cruise.