The survey also revealed some fascinating habits of travellers once behind the hotel room door, said Mr Bridges.
Men were more likely to wander into the wrong hotel room, with seven per cent having done so; and 68 per cent of female respondents aged 18-25 had no problem taking the hotel toiletries home with them.
Queenstown was a clear winner when it came to the most sought-after destination.
More than 80 per cent of New Zealanders planned to travel around the country this summer, with the town topping the list of best destination they had visited and most preferred place to return to.
The visitor-friendly aspect of the town was a large part of its appeal, said Mr Bridges.
"It's no longer just a winter playground there's so much to see and do and it really is an exhilarating place to be all year-round. It's exciting and unlike anywhere else in the country with world-class visitor experiences like ZipTrek Ecotours, Shotover Jet and bungy-jumping."
The "Queenstown obsession" was particularly strong among young people, with 26 per cent of those aged 18-29 picking it as their number one holiday destination.
Northland also rated strongly, with those over 60 selecting it as their favourite place to visit.
When travelling, most people preferred to people were happy to pay for accommodation and have their own space rather than stay with friends and family.