New Zealand kiwifruit marketer Zespri is in the early stages of growing kiwifruit in China, the fruit's native home.

A brand of kiwifruit that helped the industry battle back from the Psa-V crisis has been acknowledged with two honours at the NZ Innovation Awards.

Kiwifruit marketer Zespri said its weekly sales were running strongly after a delayed start to the season.

Kiwifruit giant Zespri is now an exporter and importer in the big Chinese market, and it has planted two trial blocks in China to develop its overseas supply.

Kiwifruit marketer Zespri said its exports to China were due to resume this week.

The Prime Minister's department was aware Zespri in China was warned about trade implications against New Zealand companies.

Zespri's decision to team up with NZX-listed T&G to increase sales in Southeast Asia is already bearing fruit says Singapore regional manager, Andrew Common.

The release of 400ha to grow Gold3 kiwifuit under licence in 2016 will result in a hefty increase in Zespri International's corporate profit.

Zespri has clocked up another record year for returns, partly reflecting a strong rebound from devastating effects of the Psa outbreak in 2010, but also robust demand for the relative newcomer to the kiwifruit scene - gold.

Zespri has been made an "importer of record" in China - giving the kiwifruit marketer more control over its product in what is poised to become its biggest market by volume.

Export kiwifruit on hold after traces of mechanical lubricant were found on some plastic tray liner.

Zespri chief executive Lain Jager has been at the forefront of one of the most spectacular turnaround stories of the New Zealand primary sector - the kiwifruit industry's recovery from the Psa virus.

Zespri's forecast per tray returns to growers have moderated after a strong 2014/15 season, but stayed steady on a per hectare basis.

Zespri and the Shaanxi Provincial Government signed a memorandum which may lead to the Tauranga-based kiwifruit marketer growing fruit in China.

Our fruit trade has become a heavy hitter as an export, helping to at least partly offset weakness in the dairy and forest products sectors.

Every Happy Meal sold at a McDonald's in Mexico from this weekend will include a New Zealand kiwifruit.

Zespri International, which controls exports of New Zealand kiwifruit, more than doubled annual profit.

Social media helps get the Zespri message across, writes Bill Bennett.

The first shipment of New Zealand kiwifruit set off from the Port of Tauranga yesterday, marking the start of a season that looks set to see volumes bounce back to pre-Psa levels, says Zespri chief....

Kiwifruit marketer Zespri faces a positive outlook this year but there are headwinds - the New Zealand dollar's strength against the currencies of its two biggest export destinations, Japan and....

The group of kiwifruit growers who allege the Government agency Biosecurity NZ was negligent in allowing the disease Psa to be introduced into New Zealand lodged their claim in the High Court in Wellington today.

Single desk seller Zespri says the kiwifruit industry is looking like putting on a growth spurt after the Psa virus cut a swathe through the country's most productive areas from 2010 through to 2013.

Kiwifruit marketer Zespri is poised for a major push into the Middle East, including a relaunch in Saudi Arabia after a five-year absence.

The SFO investigation into Zespri's double invoicing problems has been an expensive distraction for the grower-owned kiwifruit exporter.

Zespri International Ltd has been hit in a second key Asian market by problems with kiwifruit importers creating fraudulent invoices to reduce their duty payments.