Latest from Marketing

Air NZ's newest mouthpiece stirs up controversy

A potty-mouthed puppet called Rico is the controversial new face of the country's national carrier, Air New Zealand.

Ads bruise sensibilities

Mambo returns to roots for mass appeal

Good things take time, but always come to an end

The adverts say: "Good things take time" and, for the two actors who have appeared on television as the faces of Mainland cheese for the past decade, that time is up.

Naked woman with fruit offends

Consumer backlash kills off new logo

If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded.

<i>Debbie Mayo-Smith</i>: Much more to email than meets the eye

Email marketing pitfalls...

Tobacco firms deny internet marketing tactic

Health organisations are alarmed at how the internet is being used to promote smoking.

Dust cleaner recalled over shock risk

Painkiller adverts misleading, panel rules

Two drug companies which market popular painkillers have given each other a headache over the advertising of one of the drugs.

<i>Sean D'Souza</i>: Get away from work and get the payback

Now do you make workshop training pay for itself? If you're a small business owner, the most interesting word in that sentence is "pay".

Venice's giant ads 'eyesores'

A group of the world's leading cultural experts have launched a stinging attack on the Italian Government over the use of giant advertisements placed on some of Venice's most historic sights.

Meals on wheels

Don Saunders wants to turn New Zealand into a street vendors' paradise with his catering company that makes hot dog, icecream and chip carts.

Fines for imported jelly with NZ label

Bras for 6 year olds wrong, NZ store decides

NZ jelly company fined for false claims