<i>Mark Irving:</i> A simple question can be a powerful tool
The best salespeople are those that ask questions and let the other person open up and talk.
AdvertisementAdvertise with NZME.
Latest fromMarketing
<i>Sean D'Souza</i>: Apple shows the way to tempt buyers
Last year, Apple released a product. "This product is doomed to fail", said many experts. After all, the type of product had been introduced time and time again, and never succeeded.
ANZ, National Bank split inefficient, says chief exec
ANZ's chief executive Mike Smith says operating two separate banks in New Zealand is inefficient.
<i>Inside Money :</i> As KiwiSavers holiday, Tower goes out to play
I haven't seen any research on the reasons why people are choosing to take some time off KiwiSaving but I reckon the answers would be obvious.
Travel contest breached rules, says commission
A radio competition which failed to adequately mention that winners would need to purchase overseas flights to claim their prizes has fallen foul of the Commerce Commission.
Air NZ's Rico teams up with Snoop Dogg
Air New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video.
<i>Sean D'Souza</i>: Building your business on words alone
Imagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.
NZ managed funds still rate poorly - Morningstar study
New Zealand continues to rate poorly for investors in managed funds, according to a global study conducted by investment research company Morningstar.
Rebuilding Christchurch business: Kaila Colbin - <i>Missing Link </i>
When presented with a world stage on which to share the tragedy of Christchurch, founder of social media consultancy Missing Link, Kaila Colbin, didn't hesitate.
<i>Debbie Mayo-Smith</i>: Using video - let me count the ways
In my last column I covered a few of the many features incorporated in the YouTube website. For example, the ability to edit videos, add captions and sort into playlists.
Marketing campaign starts for Whitcoulls stores
A marketing campaign has started to sell New Zealand's biggest book retailing chains, Whitcoulls, Borders New Zealand and Bennetts.
<i>Sean D'Souza</i>: Sell your product before it even exists
The movies do it. Sports events do it. So why on earth don't you pre-sell your product?
<i>Debbie Mayo-Smith</i>: YouTube - it's a tool, not just a toy
If you're a typical parent, I bet you're continually chiding your children for chewing up your home internet bandwidth allowance, watching videos on YouTube.
Tourist spending falls to 5-year low
Spending by tourists dropped to a five-year low in 2010, even as more people visited New Zealand, as the strong kiwi dollar sapped purchasing power.
Sean D'Souza: Structure key to successful presentation
Twas the night before the presentation. Fear filled the room.
Win a wife contest stays, with a name change
A radio station's controversial 'win a wife' competition is going ahead - with a tongue-in-cheek name change - despite allegations it devalues marriage and violates human dignity.
<i>Mark Irving:</i> Keeping advertising simple
One of the things I enjoy about advertising is that much of the work involves simplification. It kind of goes against the grain in this fast paced and often complicated world.
Debbie Mayo-Smith: Feedback - an opportunity, not a threat
You have a finite supply of customers. It makes sense to keep the ones you have.
DB ordered to pull 'Black Budget' beer ads
DB Breweries has been ordered to withdraw TV and online ads from its current campaign featuring Arnold Nordmeyer's infamous late-1950s "Black Budget" and the company's DB Export Beer.
Ukrainians offended by 'win a wife' competition
A radio promotion offering the chance to win a 'hot' wife from Ukraine has offended New Zealand immigrants from the eastern European country.
Companies asked to pull ads over 'Win a wife' competition
A Facebook group aiming stop a controversial "win a wife" radio competition is asking companies to pull advertising from the station.
<i>Inside Money :</i> Why KiwiSaver highflyers are due to land
Both Huljich and Fidelity have recently made significant changes to their KiwiSaver businesses that point to a slowdown dead ahead.