Small BusinessSmall business: Jeremy Moon - starting IcebreakerIcebreaker founder Jeremy Moon talks about starting a brand from scratch.29 Jan 12:15 AM
OpinionGraham McGregorGraham McGregor: The value of 'good enough' marketingMany years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'28 Jan 08:30 PM
BusinessTim Morris: Get basics rightA company is like an iceberg - 90 per cent of it is underwater. The bit jutting above is the brand, the visual surface of the company.27 Jan 04:30 PM
Small BusinessSmall business: Brand experts rework their firmIt is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.27 Jan 04:30 PM
New ZealandCopper leaching into Milford SoundTourist boats in the pristine Milford Sound are contributing to a copper concentration so high it could kill 20 per cent of marine life in the port area.25 Jan 05:40 AM
OpinionLet's unite to challenge fat mantraPart of Coca-Cola's business strategy is to build brand loyalty and trust in a highly publicised and philanthropic manner - and to a captive audience, writes Darren Powell.20 Jan 04:30 PM
AgribusinessRebranding of mineral water brings strong growthKiwis have been imbibing it since 1987, but the boss of Kiwi herbal mineral water brand Ch'i says the firm still has plenty of scope for growth.20 Jan 04:30 PM
New ZealandGovt ignores advice on green brandThe Government has been accused of going against its own advice over backing New Zealand's clean, green brand with better environmental monitoring20 Jan 04:30 PM
TelecommunicationsTelecom drops media agencyTelecom has made a radical shift in the way it buys advertising in the media. New Zealand's biggest advertiser spends about $25 million, an advertising industry source said, though the exact figure could not be verified at print time.17 Jan 04:30 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Is your business one of the rational 12.5 per cent?13 Jan 08:30 PM
ManufacturingOnus on makers to prove claimsMisleading nutrition and health claims about food will be stopped under new regulations on labelling.18 Dec 04:30 PM
