Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.

ANZ Bank sees no rush of customers to rivals with death of National brand.

Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.

Anna Cudby is willing to become a human billboard for up to five months so she can repay a $25,000 student loan.

Marketers and merchandisers are getting better at exploiting the uniquely vulnerable creature that is the new parent.

Most customers go online to choose what they’ll buy. Why can’t they find many businesses there, asks Gill South.

In the old days, the office drove the business. Diana Clement finds a businessman who’s driving his office.

The sometimes wet West Coast is about to play on its reputation with a new $100,000 marketing slogan. Guess what it is?

Waitangi Trust launches fundraising drive because it receives no taxpayer money.

Moa beer has used paid advertising in its prospectus - and the inclusion of certain ads and photos is raising some eyebrows.

University of Otago researchers say the public support the plain packaging of tobacco - but the industry says the research proves little about real smoker behaviour.

Foreign television shows are to be steered away from filming sheep and Maori culture after complaints from tourism bosses it's a negative image.

A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a largely Australian design agency - Principals. Send us Your Views.

A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a mostly Australian design agency.