Latest from Marketing

Sam Judd: Are we getting greenwashed?
Environmental columnist Sam Judd looks into ‘greenwashing’ and pulls some of the labels off the false claims. Have you been sucked in by greenwash?

How to avoid pitfalls and succeed in franchising
What skills and experience do you need to be a successful franchisee?

Air NZ's quick benefits from Hobbit
Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.

Debbie Mayo-Smith: Five time management slip-ups
How can you more effectively manage your busy day?

Steinlager pours into Sweden
It's taken a couple of years of tough negotiations, but local brewing giant Lion has secured a distribution deal that will see its Steinlager Pure beer brand sold in 382 retail stores, bars and restaurants in Sweden.

Taste the difference
Major breweries are battling for market share as the taste for "quality" beer takes hold in supermarkets and pubs. Geoff Cumming follows the consumer-led revolution.

Supercharge your sales
Sales slow? Your business may need a new secret weapon to supercharge its sales. Diana Clement looks at how some businesses do it.

NZ businesses retreat from social media
Social media use among New Zealand business owners has fallen over the past year, with only 20 per cent maintaining some form of profile.

Playmate stunt called 'sexist'
Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

It all ads up - tips to make your advertising pay off
It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.