OpinionChris de Freitas: Scare proves fragility of precious 'pure' brandFallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.13 Aug 05:30 PM
BusinessNike commits cultural faux pasNike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".13 Aug 05:30 PM
EconomyNutricia: We will bring back trustDamage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.12 Aug 05:30 PM
OpinionAlessandro Demaio: Tricks and traps lurking in supermarket aislesIf you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.09 Aug 05:30 PM
OpinionDita De Boni: Warring telcos need magic touchThe court cases, I submit, suggest that Telecom and Vodafone are both more inwardly focused on keeping their large contingent of lawyers in employment, writes Dita De Boni.08 Aug 09:30 PM
AgribusinessFonterra fined for China price fixingFonterra said it had been fined $900,000 following the conclusion of a review by Chinese authorities into the pricing of dairy products in the people's republic.07 Aug 01:45 AM
AgribusinessFonterra on notice in ChinaChina will not tolerate another slip-up from Fonterra, with the dairy giant caught up in its third contamination scare there since 2008, says a marketing expert.06 Aug 05:30 PM
TourismTourism Holdings gives US operations some gasTourism Holdings' United States operation is about to expand with the launch there of the Britz brand.30 Jul 05:30 PM
OpinionGavin de Malmanche: Extra names will baffle touristsBranding countries is just as important as branding consumer products.14 Jul 05:30 PM
New ZealandSpotlight on selling to our kidsMarketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.03 Jul 05:30 PM
BusinessMaureen Case - the golden touchBrand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.02 Jul 05:30 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: The Gmail game changer you don't know about30 Jun 09:30 PM
BusinessRob Fyfe steps up to Icebreaker chairRob Fyfe is stepping up his involvement with Icebreaker, with the former Air New Zealand CEO set to become the Kiwi outdoor clothing brand's executive chairman later this year.30 Jun 05:30 PM
Small BusinessSmall business: Export markets - Josef RobertsJosef Roberts, founder burger chain BurgerFuel which uses local franchisee partners in international markets.18 Jun 01:30 AM
BusinessChina's top brands taking cues from West: expertHong Kong-based adman Keith Smith has been in and out of China for 20 years. Nobody - Chinese or Westerners - would have guessed in the mid-1990s that the consumer and advertising market would explode the way it has, Smith says.14 Jun 05:30 PM
Small BusinessSmall business: Collaboration - Christine SharmaChristine Sharma, co-owner of De Vere Textiles which has the RUBY fashion brand, on the need for more collaboration in the NZ fashion industry.14 Jun 12:30 AM
Small BusinessSmall business: Collaboration - Simon PoundSimon Pound, director of Ingrid Starnes on holding a show together with fellow fashion label, twenty-seven names, at last year's New Zealand Fashion Week.14 Jun 12:30 AM
Small BusinessSmall business: Collaborative marketing - Family of TwelveWilliam Hoare, chairman, of the Family of Twelve talks about the story behind the marketing partnership between 12 NZ wineries.13 Jun 02:40 AM
