
Celebs’ sponsors get safety net
Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.
Following a host of celebrity implosions, corporate sponsors are being offered insurance against their investments having a meltdown.
Anna Cudby is willing to become a human billboard for up to five months so she can repay a $25,000 student loan.
Marketers and merchandisers are getting better at exploiting the uniquely vulnerable creature that is the new parent.
In the old days, the office drove the business. Diana Clement finds a businessman who’s driving his office.
Air New Zealand is launching a new Night Rider service with every seat on the last flight of the day between Auckland and Wellington available for $29.
The sometimes wet West Coast is about to play on its reputation with a new $100,000 marketing slogan. Guess what it is?
University of Otago researchers say the public support the plain packaging of tobacco - but the industry says the research proves little about real smoker behaviour.
Foreign television shows are to be steered away from filming sheep and Maori culture after complaints from tourism bosses it's a negative image.
A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a largely Australian design agency - Principals. Send us Your Views.
A contract for "the New Zealand Story" - the Government's campaign to promote the country internationally - has been given to a mostly Australian design agency.
Posters of a young woman smoking, displayed by a Kiwi clothing chain, have angered a health charity.