RetailThe two sides of luxuryAspirational brands rely on a high-low strategy. They price their main lines high for the super rich. But they hedge low on their entry-level diffusion lines.22 Apr 11:37 PM
New ZealandSilver fern ordered off TwitterA Kiwi who uses a silver fern symbol on his Twitter account has been warned about copyright infringement by a government agency.13 Apr 11:15 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Proof content marketing works wondersThe second most important way to get new business is keeping and using a marketing database13 Apr 09:30 PM
New ZealandPeter Calder: Gracious guides 100% Pure goldMasako Shinagawa has walked the Milford Track 188 times. I think. My eyes glazed over when she got to the "one hundred and eighty ..."08 Apr 04:15 PM
OpinionGraham McGregorGraham McGregor: The power of 'feel good' marketingAccording to customer service expert Shep Hyken, April is 'International Customer Loyalty Month'07 Apr 09:30 PM
CompaniesZespri plans Mideast pushKiwifruit marketer Zespri is poised for a major push into the Middle East, including a relaunch in Saudi Arabia after a five-year absence.07 Apr 04:15 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Achieve more business success using C.R.A.P30 Mar 08:30 PM
Small BusinessSmall Business: Offshore distributors - Inge Vercammen, Van Dyck Fine Foods28 Mar 12:00 AM
BusinessChoc giants battle over 'Berry Forest'Confectionary giants Cadbury and Whittaker's are back in court tussling over the trademarking of the name of a block of chocolate.27 Mar 05:39 AM
Small BusinessSmall Business: Offshore distributors - Sandra Crone, Forest Herbs Research26 Mar 06:00 PM
Small BusinessSmall Business: Offshore distributors - Warren Adamson, Craggy RangeWarren Adamson is sales director for winery Craggy Range.25 Mar 06:30 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Three strategies to make more time in your life23 Mar 08:30 PM
Small BusinessSmall Business: Right overseas distributor is vitalYou have to kiss a lot of frogs before you find your prince, says Sharon-May McCrostie, on the subject of finding good overseas distributors.23 Mar 04:30 PM
OpinionGraham McGregorGraham McGregor: How to write a good direct response print advert17 Mar 08:30 PM
Small BusinessDebbie Mayo-Smith: Speaking to your smartphoneOkay. You have a smartphone. You make your calls on it. Text, use the Internet. But there is so much more.16 Mar 08:30 PM
OpinionGraham McGregorGraham McGregor: How to be positively remembered in your marketing10 Mar 08:30 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: Solving the smartphone switch painJust like the old adage that it takes money to make money, you have to invest time to save time – that meant allocating quiet periods to playing with my new phone.09 Mar 08:30 PM
New ZealandMPs consider law change to lower drink driving limitMPs at a select committee are considering a law change that would lower the drink driving limit from 80mg of alcohol per 100ml of blood to 50mg.05 Mar 10:00 PM
OpinionJohn Drinnan: Social media works - but it's getting riskyCompanies are now getting good impact from social media but a marketing expert says that online discourse has become more volatile, writes John Drinnan.04 Mar 12:40 AM
