What skills and experience do you need to be a successful franchisee?

Television New Zealand is to run more phony news stories under its The Extra Mile advertorial brand next year, writes John Drinnan.

Air New Zealand says it is already benefiting from The Hobbit, even before the movie's wide release.

It's taken a couple of years of tough negotiations, but local brewing giant Lion has secured a distribution deal that will see its Steinlager Pure beer brand sold in 382 retail stores, bars and restaurants in Sweden.

Major breweries are battling for market share as the taste for "quality" beer takes hold in supermarkets and pubs. Geoff Cumming follows the consumer-led revolution.

All New Zealand television networks are toning down their shouting commercials in response to viewer complaints, with TVNZ adopting the new standards from Sunday.

Sales slow? Your business may need a new secret weapon to supercharge its sales. Diana Clement looks at how some businesses do it.

Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Every business should have at least 30 minutes on average a day allocated to someone to conduct marketing.

ANZ Bank sees no rush of customers to rivals with death of National brand.