Many years ago I wrote a booklet called 'The 7 biggest mistakes that salespeople make and how to stop them losing you sales every week.'

It is a time of change for BRR, a leading New Zealand brand strategy company, which started as the Brian Richards consultancy in 1993 and was incorporated in 1999 as BRR.

A company is like an iceberg - 90 per cent of it is underwater. The bit jutting above is the brand, the visual surface of the company.

Tourist boats in the pristine Milford Sound are contributing to a copper concentration so high it could kill 20 per cent of marine life in the port area.

Part of Coca-Cola's business strategy is to build brand loyalty and trust in a highly publicised and philanthropic manner - and to a captive audience, writes Darren Powell.

Kiwis have been imbibing it since 1987, but the boss of Kiwi herbal mineral water brand Ch'i says the firm still has plenty of scope for growth.

The Government has been accused of going against its own advice over backing New Zealand's clean, green brand with better environmental monitoring

Telecom has made a radical shift in the way it buys advertising in the media. New Zealand's biggest advertiser spends about $25 million, an advertising industry source said, though the exact figure could not be verified at print time.

Misleading nutrition and health claims about food will be stopped under new regulations on labelling.

Environmental columnist Sam Judd looks into ‘greenwashing’ and pulls some of the labels off the false claims. Have you been sucked in by greenwash?