Latest from Marketing
Where there's muck there's brass and app
Spreading effluent on dairy farms is set to become a lot more high-tech thanks to smartphone-based technology now available for New Zealand farmers.
Milk scare: 'PR drive needed'
Exporters say many Chinese consumers remain unaware that Fonterra's botulism scare was a false alarm.
The sky's no limit
New online attractions booking site GoBook has big growth plans for New Zealand and is eyeing overseas visitors.
Big spenders target if NZ wins the Cup
Tourist groups would target luxury travellers overseas if New Zealand wins the America's Cup.
A2 gets ready to launch baby formula
The residual impact of Fonterra's botulism false alarm may prove beneficial for alternative milk firm A2 Corporation.
Google does sweetheart KitKat deal
Google has chosen a brand-name candy for its new Android version expected to launch soon: Kit Kat.
Botulism botch: Nutricia ponders action
Baby formula maker Nutricia says it still considering whether to take legal action over the Fonterra botulism scare.
Watchdog defends '100% Pure' claim
New Zealand's advertising watchdog is backing Tourism NZ's 100% Pure catchphrase - refusing to uphold a complaint against the slogan which alleged it was "misleading'.
Nathan Field: Fonterra can learn from Yum's woes
When it comes to the Chinese consumer, most people don't know what they're talking about.
Nitrate find hits dairy cred
China quarantines Westland Milk product after tests show levels exceed permissible limit.
Chris de Freitas: Scare proves fragility of precious 'pure' brand
Fallout from the Fonterra botulism scare serves as a timely reminder of the value of New Zealand's international reputation.
Nike commits cultural faux pas
Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".
Nutricia: We will bring back trust
Damage to the brand not yet known, boss says, as rivals report boosted sales on back of infant formula recall.
Alessandro Demaio: Tricks and traps lurking in supermarket aisles
If you're anything like me, you can't get in and out of a supermarket without spending twice as much as you planned.
Dita De Boni: Warring telcos need magic touch
The court cases, I submit, suggest that Telecom and Vodafone are both more inwardly focused on keeping their large contingent of lawyers in employment, writes Dita De Boni.
Fonterra fined for China price fixing
Fonterra said it had been fined $900,000 following the conclusion of a review by Chinese authorities into the pricing of dairy products in the people's republic.
Fonterra on notice in China
China will not tolerate another slip-up from Fonterra, with the dairy giant caught up in its third contamination scare there since 2008, says a marketing expert.
Tourism Holdings gives US operations some gas
Tourism Holdings' United States operation is about to expand with the launch there of the Britz brand.
Gavin de Malmanche: Extra names will baffle tourists
Branding countries is just as important as branding consumer products.