Small BusinessGraham McGregor: How to get gold medal marketing resultsCOMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.09 Aug 09:00 PM
OpinionGraham McGregorGraham McGregor: An easy way to attract new clientsCOMMENT: How could you turn your ideas into a new client marketing magnet?01 Aug 08:40 PM
BDBDCompaniesHarmoney to plead guilty to misleading consumersNZ's first and biggest peer-to-peer lender will plead guilty after it told people in letters they had been pre-approved for loans.31 Jul 09:55 PM
Small BusinessNZ gaming company part of $28m dealDeal seen as an endorsement of the "high-quality intellectual property" produced by Auckland-based Marker Metro.28 Jul 01:40 AM
OpinionGraham McGregorGraham McGregor: Marketing power of unexpected customer serviceCOMMENT: If customers are telling other people about your business, it means your marketing budget can be slashed.25 Jul 09:20 PM
TravelReview: Air NZ safety videoRussell Baillie checks out the latest Air New Zealand safety video for the first - but probably not the last - time.25 Jul 05:00 PM
EnergyZ Energy moves to Fly Buys instant discountsZ Energy is moving away from supermarket docket discounts to instant savings for Fly Buys members.20 Jul 11:00 PM
AirlinesWatch: Is this the best Air NZ safety vid?Rhys Darby and Scary Movie star Anna Faris are the latest to promote the safety message aboard Air New Zealand.20 Jul 09:40 PM
New ZealandPoking fun - or Krazy stunt?Customers vent fury when told not to play game that has taken world by storm.20 Jul 01:49 AM
OpinionGraham McGregorGraham MacGregor: How to attract ideal new clientsCOMMENT: Everyone is not your ideal client.18 Jul 09:00 PM
TourismSoaring luxury sector unable to find local staffLuxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.17 Jul 05:00 PM
TourismTitanic director shows off NZ to touristsJames Cameron is fronting a new $11 million-plus campaign to market this country overseas.12 Jul 07:00 PM
OpinionGraham McGregorGraham McGregor: Is print marketing dead or deadly?COMMENT: What can you think of that is a welcomed gift, and yet is also a piece of blatant marketing?11 Jul 09:00 PM
PropertyStruggling children to reap retail benefitsThe future looks brighter for Kiwi kids living in hardship in Tauranga and Auckland thanks to the announcement of a new partnership 06 Jul 11:38 PM
OpinionGraham McGregorGraham McGregor: Five ways to boost retail profitsCOMMENT: Five ways to quickly improve profits in your retail shop.04 Jul 09:30 PM
BusinessMoa spreads its wings in KoreaBeer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.03 Jul 11:56 PM
TourismHow to make $85m out of selling travelBest of Business: An under-the-radar travel website was bought for $85 million by Webjet this year.30 Jun 10:00 PM
OpinionGraham McGregorGraham McGregor: Marketing professional servicesCOMMENT: Part 1: Three simple strategies that will help professional services to market their business more effectively.27 Jun 09:15 PM
Small BusinessBuilding a brand crucial for exportsKiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.26 Jun 10:20 PM
BusinessOnline shoppers short on loyaltyAdland's highly airbrushed images are no longer cutting it with today's beauty product fans, opening up new opportunities to get under the skin of consumers.23 Jun 05:00 PM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: How wrong are your marketing activities?COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?19 Jun 09:00 PM
OpinionGraham McGregorGraham McGregor: How to sell big ticket products and servicesCOMMENT: Here are seven keys tips that can help aid big ticket IT sales.14 Jun 01:23 AM
OpinionDebbie Mayo-SmithDebbie Mayo-Smith: How to use Facebook Live for your businessCOMMENT: Seven ways to use the new Facebook Live video streaming for your business.12 Jun 09:22 PM
BusinessA history of advertisers missing the mark with womenA backlash against High Heel beer shows the evolution of gendered marketing.08 Jun 11:30 PM
OpinionGraham McGregorGraham McGregor: Making your business unique and specialCOMMENT: What do you do in your business that most other businesses in your field don't do?06 Jun 09:49 PM
BusinessLandlord: 'Like' me on Facebook or get evictedHow far will a business go for a Facebook like?03 Jun 01:00 AM
OpinionGraham McGregorGraham McGregor: The high value of repeat and referral salesCOMMENT: What do most businesses focus most of their marketing activities on?30 May 10:40 PM
Media and marketingNewspapers escalate fight against ad blockersThe newspaper industry is upping its tactics in the fight against ad blockers.30 May 04:59 AM
TelecommunicationsExecutive Success: Branding right at home with technologyIt's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.26 May 10:26 PM
OpinionGraham McGregorGraham McGregor: Using the 'simplify principle' to boost salesCOMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.23 May 09:27 PM
OpinionGraham McGregorGraham McGregor: On the value of recycled marketingCOMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.17 May 09:30 PM
OpinionGraham McGregorHow making it easy can boost your sales fast...A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.09 May 09:30 PM
OpinionGraham McGregorA simple marketing investment with a big payoff...When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.02 May 09:39 PM
