Graham MacGregor: How to attract ideal new clients
COMMENT: Everyone is not your ideal client.
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Latest from Marketing
Soaring luxury sector unable to find local staff
Luxury tourism is booming but lodge owners say luring local staff is a problem and another operator says NZ must broaden marketing.
Titanic director shows off NZ to tourists
James Cameron is fronting a new $11 million-plus campaign to market this country overseas.
Graham McGregor: Is print marketing dead or deadly?
COMMENT: What can you think of that is a welcomed gift, and yet is also a piece of blatant marketing?
Struggling children to reap retail benefits
The future looks brighter for Kiwi kids living in hardship in Tauranga and Auckland thanks to the announcement of a new partnership
Graham McGregor: Five ways to boost retail profits
COMMENT: Five ways to quickly improve profits in your retail shop.
Moa spreads its wings in Korea
Beer is the largest alcoholic sector in Korea and Moa wants a slice of the craft market.
How to make $85m out of selling travel
Best of Business: An under-the-radar travel website was bought for $85 million by Webjet this year.
Graham McGregor: Marketing professional services
COMMENT: Part 1: Three simple strategies that will help professional services to market their business more effectively.
Building a brand crucial for exports
Kiwi firms are getting better at building their unique New Zealand brands overseas, but need to prioritise their marketing.
Online shoppers short on loyalty
Adland's highly airbrushed images are no longer cutting it with today's beauty product fans, opening up new opportunities to get under the skin of consumers.
Debbie Mayo-Smith: How wrong are your marketing activities?
COMMENT: How wide is the gulf between what you know you should do; and what you actually are doing?
Graham McGregor: How to sell big ticket products and services
COMMENT: Here are seven keys tips that can help aid big ticket IT sales.
Debbie Mayo-Smith: How to use Facebook Live for your business
COMMENT: Seven ways to use the new Facebook Live video streaming for your business.
A history of advertisers missing the mark with women
A backlash against High Heel beer shows the evolution of gendered marketing.
Graham McGregor: Making your business unique and special
COMMENT: What do you do in your business that most other businesses in your field don't do?
Landlord: 'Like' me on Facebook or get evicted
How far will a business go for a Facebook like?
Graham McGregor: The high value of repeat and referral sales
COMMENT: What do most businesses focus most of their marketing activities on?
Newspapers escalate fight against ad blockers
The newspaper industry is upping its tactics in the fight against ad blockers.
Executive Success: Branding right at home with technology
It's been a world of firsts for Louise Kuegler since she joined Vodafone a couple of months back.
Graham McGregor: Using the 'simplify principle' to boost sales
COMMENT: Simplifying is the way to offer incredible value for money and so to make a market grow thousands or even millions of times.
Graham McGregor: On the value of recycled marketing
COMMENT: Here are the reasons why recycling is also a valuable strategy to use in your marketing.
How making it easy can boost your sales fast...
A great way to boost sales for many businesses is to make your product or service very easy to use, Graham McGregor writes.
A simple marketing investment with a big payoff...
When it comes to marketing there are literally hundreds of different places that you could spend your hard earned money on to improve your results, Graham McGregor writes.
The value of solving customer's problems...
A few years ago I read a helpful book by Michael Le Bouef called How to win and keep Customers, writes Graham McGregor.
Get more sales with this simple action
I did it in November, and by January 1st, I had double the normal number of forward booked speaking engagements than I ever had before, writes Debbie Mayo-Smith.
Yashili launches formula brand in NZ
The Chinese dairy producer will soon be selling infant formula on NZ supermarket shelves.
Two ways to grow your business profits
Jamie Tulloch the owner of E3 Business Accountants made an interesting comment in his business and tax tips newsletter a while ago.
Selling weed legally is all about the packaging
Pot entrepreneurs are leaving behind the trappings of the black market with carefully considered packaging.
Why money alone won't get you this car
Selling a six-figure supercar is a lot like parallel parking a six-figure supercar: Both require a deft touch and a little bit of luck.
Graham McGregor: Using high POV to boost sales
COMMENT: How can you create high POV for your own business this month?
What advertising do you hate the most?
Telemarketing and auto-play online ads are the most annoying types of advertising.