Are you prepared to dress like a movie star?

What proven marketing templates can you find that would be useful in your own business?

Australian social enterprise Thankyou Group is expanding to New Zealand.

Graham McGregor talks finding a 'better way' to sell.

Debbie Mayo-Smith talks pain and gain for a remarkable elevator pitch.

One marketing strategy you might want to consider trying is what I call a 'Rolls Royce Marketing Strategy', writes Graham McGregor.

What is your marketing focus for the start of 2016?

It's the biggest sporting event on the US calendar and billions of dollars will exchange hands in America today.

The demise of Woolworths' Australian hardware experiment, Masters, won't devastate too many customers, writes Bella Katz.

Debbie Mayo-Smith talks a planning guide that will help you derive a plan of action.

People complained about receiving emails after they had tried to 'unsubscribe'.

Men's clothing brand I Love Ugly caused outrage with new campaign advertising men's rings with women's naked body.

There are only a few short weeks till a brand New Year begins on 1 January 2016. Here are three success strategies to put into action in December.

The Coca-Cola truck has come to town! And that might be a bad thing for your teeth and health.

Graham McGregor talks ways to get good leads for your website.

Animal behaviouris Mark Vette is no stranger to the small screen, but admits producing his own online video series presented new challenges.

Today's marketing tip is on how to create a brand new revenue stream for your business in November.

If you've been in business for a while you soon realise that there are a lot of different marketing strategies for promoting your products and services.

No matter what happens tomorrow, the All Blacks have already won the social media World Cup says one commentator.

Bella Katz looks at ways companies are trying to combat "points fatigue" with loyalty programmes.

Graham McGregor talks taking action in your marketing.

Flushable wipes are becoming increasingly popular, but they're the bane of many sewerage systems and testing has found that they shouldn't be flushed at all.

Manuka Honey producers are seeking to trademark the name is no surprise given that the manuka brand has been a victim of its own success over the years.

In selling you often need to get your customers to change their thinking before you can make a sale.

Event Cinemas has landed in hot water after customers were potentially mislead by the promise of $1m competition prize.

Tears and tributes flowed for the larger than life ad man David 'Devo' Walden at his funeral that was held at Parnell's Holy Trinity Cathedral today.

According to a poll taken in the UK, Apple is the 'coolest' brand followed closely by Netflix. What would New Zealand's be?

Think you like soft drinks all on your own? That desire is the product of decades worth of focused efforts on behalf of industry.

I had an interesting experience a few days ago. I went to the letterbox to clear the mail and found a colourful postcard addressed to my dog.