BusinessThe times advertisements fooled us allAd executives have solved many "problems" people didn't know they had.30 Oct 05:40 PM
OpinionGraham McGregorGraham McGregor: Memorable market nicheCOMMENT: To create a memorable market niche is to have a 'special way of doing business'.26 Oct 07:30 PM
EmploymentDreamworld should take the blameA marketing expert says it will be very difficult for Dreamworld to rebound from the incident that claimed four people's lives.26 Oct 06:39 PM
OpinionGraham McGregorGraham McGregor: Marketing with group talksCOMMENT: Marketing with group talks is a way for you to quickly establish a relationship with a number of prospects fast.18 Oct 10:40 PM
BusinessTruck shop Bestdeals admits 19 trading chargesThe Commerce Commission filed 19 charges against mobile trader Bestdeals 4 You relating to layby sales agreements.18 Oct 01:00 AM
AirlinesMitre 10 splits with Fly BuysThe shake-up in loyalty card schemes continues with Mitre 10 switching from Fly Buys to Air New Zealand Airpoints.17 Oct 03:03 AM
OpinionCarmel FisherDon't invest in an advertCOMMENT: There's a reason great ads with exaggerated promises never feature in the financial services industry.13 Oct 07:28 PM
TelecommunicationsNote 7 to 'nipplegate' - 10 PR disastersSamsung's exploding Galaxy Note 7 ranks among some of the biggest PR headaches ever.11 Oct 09:28 PM
OpinionGraham McGregorGraham McGregor: Memorable market nicheCOMMENT: Focusing on selling to a niche market may not work for every business, but is something to think about.11 Oct 06:00 PM
BusinessASB sponsors Rugby AwardsSteinlager has stepped down as the sponsor of the New Zealand Rugby Awards, with ASB Bank taking the reigns.11 Oct 12:00 AM
OpinionGraham McGregorGraham McGregor: Is your business a helpful resource?COMMENT: What can you offer potential clients that would position your business as a helpful resource?04 Oct 10:00 PM
LifestyleVegan cheese gets bizarre name changeA new range of coconut cheese in the UK has sparked a social media rant of epic proportions.04 Oct 08:35 PM
RetailTrends behind the brands you rememberThe explosion of the lower-case "i" prefix in the wake of the Apple revolution is over. So what trend will be next?29 Sep 08:00 PM
BusinessT-Rex struggles with tiny arms in car adWATCH: Audi's new ad could be one the strangest ads around.28 Sep 08:45 PM
BusinessHansen brand ambassador for Ray WhiteHansen compares team's reputation with that of major NZ real estate agency28 Sep 08:11 PM
OpinionGraham McGregorThe challenge with competitionCOMMENT: What can you do to encourage customers to choose your business over many of your competitors?26 Sep 08:12 PM
BusinessCharges laid against NurofenThe distributor of Nurofen is accused of misleading the public about its specific pain products.25 Sep 09:15 PM
BusinessSkittles' perfect response to Trump JrThe sweet maker's response: "Skittles are candy. Refugees are people".22 Sep 12:30 AM
BusinessReal Housewives' advertising pulledLast night's episode of the Real Housewives of Auckland took a commercial blow following Julia Sloane's controversial comment.20 Sep 11:35 PM
OpinionGraham McGregorGraham McGregor: Marketing strategies to grow local businessCOMMENT: Here's a list of tools for you to use in support of local marketing.19 Sep 11:40 PM
Businessa2 milk health claims get their day in courtA fight is brewing over the product labelling and health claims of the Australian dairy industry's most bitter rivals.18 Sep 09:25 PM
OpinionGraham McGregorGraham McGregor: Which business do you enjoy spending money with?COMMENT: Here are some valuable marketing lessons to take away from the businesses you enjoy.12 Sep 09:00 PM
EmploymentHow I skipped uni and got richEver wondered if you'd be better off ditching study to become an entrepreneur? These Gold Coast millennials did, and it paid off.11 Sep 08:55 PM
OpinionGraham McGregorGraham McGregor: Outrageous marketingCOMMENT: "There is only one thing worse than being talked about and that is not being talked about."07 Sep 08:47 PM
BDBDAirlinesAirAsia X changes online bookings after warningAirAsia X will change how it discloses processing fees when selling tickets online getting a Commerce Commission warning.04 Sep 11:15 PM
OpinionGraham McGregorGraham McGregor: A simple marketing rule to followFind a marketing or sales strategy that is already working well and then put it into action in your own business.30 Aug 04:00 AM
RetailKiwi's Lonely lingerie campaign soarsKiwi lingerie label Lonely has launched an international marketing campaign and is opening its third store.30 Aug 01:15 AM
Freight and logisticsAre personalised plates just for show offs?Can personalised number plates become a mainstream product? Or will they remain the preserve of show-off extroverts?22 Aug 10:10 PM
OpinionGraham McGregorGraham McGregor: How to persuade people with your marketingHave you ever found yourself donating to a cause you've never heard of? Buying something you didn't need because you liked the person 22 Aug 09:25 PM
BusinessBen Goodale: The not so mighty 'All Blacks'COMMENT: Marketing tells us if it's not easy, it doesn't really work - and from where I sit it sure isn't working.19 Aug 08:00 PM
Small BusinessGraham McGregor: How to make your business memorableCOMMENT: What could you do to make your own business memorable?16 Aug 09:15 PM
BusinessOlympic landscape too clutteredHeineken has some sponsorship advice for the International Olympic Committee: Less is more.14 Aug 08:30 PM
TelecommunicationsExecutive Success: New industry, same ambitionsFrom Nike to Spark, marketer says his move isn't really such a big leap.11 Aug 09:54 PM
Small BusinessGraham McGregor: How to get gold medal marketing resultsCOMMENT: Some quick thoughts on how to get 'Gold Medal' marketing results in your business.09 Aug 09:00 PM
