Latest from Marketing

Ben Kepes: The growing problem of copycat 'Kiwi' businesses

Ben Kepes sees a worrying trend in copycat brands popping up around the world.

Ben Kepes: Is it too easy for businesses to pretend they're Kiwi?

Ben Kepes wonders if it isn't time to keep a closer hold on the idea of being Kiwi.

Paul Catmur: What I learnt watching gamblers lose everything in a casino

Paul Catmur reflects on lessons he learnt working on the casino floor early in his career.

Fears tourism will die in Rotorua if housing crisis left to grow

Are visitors missing out on beds because the homeless are taking them?

Why NZ's largest bank is changing way it talks to customers

A simple conversation can mean the difference between loyalty and loathing.

Safe secrets: How to safeguard Kiwi inventions

It can cost millions to protect Kiwi ingenuity from global theft. Is it worth it?

Should Westpac change its name? Marketing expert responds

Local arm should proceed with caution before dropping the red W, a marketing expert says.

Govt support for America's Cup depends on it being raced here, PM says

The world expo in Dubai scheduled for last year was postponed by the Covid-19 pandemic.

Fools or heroes? Director Lee Tamahori's epic Kiwi story told in 90 seconds

One of New Zealand's most celebrated directors has lent his craft to an odd medium.

Damien Venuto: Is this the stupidest marketing idea of 2020?

This was the one marketing idea no one needed in 2020.

Rich pickings: Is Zuru after your brand?

Zuru's Nick Mowbray and MONDAY haircare's Jaimee Lupton talk about the war of the brands.

Revealed: NZ's top brands for customer experience

Keeping customers happy is never easy.

Christmas ad watch: 2degrees kicks off promo season with power ballad

Will the advertisers still come to the party this Christmas.

This client went to five marketing agencies. And they all spun the same nonsense

Turns out marketing agencies aren't that good at selling themselves, writes Damien Venuto.

Tinder for dogs: The tech to connect Kiwis with potential pets

Finding a rescue dog is about to become a little easier.

New programme looking to fill marketing education gaps

Marketers aren't always equipped to meet the demands of a changing industry.