Graham McGregor: Real life results can seal the deal
COMMENT: Customer feedback can be just the ticket.
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Latest from Marketing
Complaint over 'chicken free chicken'
New Zealand's poultry industry questions whether Sunfed Meats' labelling is misleading.
It's shopping - but not as you know it
The Singles' day shopping festival is a day where entertainment and retail becomes one.
How are you better than all your competitors?
COMMENT: Most businesses have a lot of competitors offering similar products and services.
Graham McGregor: How to thrive under the new Government
COMMENT: How to thrive in business under the new Government.
McGregor: A simple way to improve marketing results
COMMENT: Graham McGregor on a simple way to improve your marketing results.
Council 'yes' to earlier bottle store opening
Earliest opening to be 7am under draft bottle-shop rules.
The 10-10 foxtrot marketing challenge
COMMENT: Successful marketing has a principle of "Slow, Slow, Quick, Quick".
Beware: those 'health' drinks pack a sugar kick
One lifestyle drink, marketed as natural and organic, had more sugar than Powerade.
How much of MS Office are you wasting?
COMMENT: The three useful programs most businesses are not using.
A simple 'like' can reveal who you'll vote for
Predicting which way you'll vote tomorrow could come down to a simple 'like' on Facebook.
How to make YouTube useful for your business
COMMENT: Why would you use YouTube instead of the company intranet?
Women-only discount for Kate Sheppard show
Tickets to a "hit rock musical" about women's suffrage are being discounted for women.
How to make your business 'super memorable'
COMMENT: What you can do to make your business 'super memorable'.
Two ways to sell against low-priced competitors
COMMENT: Here are two marketing strategies you might like to try.
Business and the market for virtue
Research shows companies will back ethical causes if they know they'll benefit from them.
'Walking distance to KFC' sells house in a week
Clever marketing sells house close to KFC in one week.
Solving customer problems to boost your profits
COMMENT: Listening for 'pain points' that your customers have is very beneficial.
How to lower your marketing costs
COMMENT: Are you relying only on social media to bring you new business?
Ad experts revamp political billboards
Creatives from Ogilvy & Mather redesign billboards of the five major political parties.
Reduce risk to increase your sales
COMMENT: The number one rule with risk is this everything counts.
The glow-in-the-dark shark
A just-described shark species glows in the dark and weighs less than 1kg at full growth.
Keep it simple to boost your sales
COMMENT: An easy way to increase your sales when talking to potential clients
What's your million dollar marketing niche?
COMMENT: How to get an audience of clients who highly value what you offer.
'I was young, rich and miserable'
How near death and a ruthless banker boss led to Aussie cosmetics success.
How to attract ideal business clients
COMMENT:To attract ideal new clients I highly recommend you test using a special report.
How to sell premium priced services
COMMENT: What 'new category' could you create for your own business?
Hidden meanings in famous logos
We see these brands every day, but they're actually hiding a message in plain sight.
Social media essential for SMEs
These tips will help small businesses harness the power of social media.
Watch NZH Local Focus: New chocolate factory in Waikato
Makes over 3 million easter eggs each year. Made with funding from NZ On Air.
Aussies accuse us of stealing from them
So where the bloody hell are you? Aussies call out NZ for similar tourism campaigns.
The value of using evergreen marketing
COMMENT: I'm a big fan of evergreen marketing and I highly recommend you use it.
Time to celebrate and be grateful
COMMENT: Team NZ's effort is a good a time to reflect on the importance of celebration.
More concerns raised over pen which claims to 'erase' pain
A company claiming their pen can click away pain has come under fire again