OpinionSuccess: Social media help reach the worldFacebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.22 May 09:30 PM
Media and marketingFigures a signal of broadcast TV tuneoutBad news for the broadcast TV networks ...15 May 05:30 PM
OpinionJohn DrinnanMedia: Did TVNZ learn nothing from the Paul Henry debacle?What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.12 May 05:30 PM
OpinionShelley BridgemanShelley Bridgeman: At the mercy of infomercialsI'm sure I saw a television advertisement for the Ab Circle Pro one evening recently.08 May 09:30 PM
Opinion<i>Mark Irving:</i> How research can smother great advertisingGo with your gut feel a bit more ...03 May 09:45 PM
BusinessHold the fast forward, this advert's just for youTelevision watchers will soon see tailored advertisements selected for them according to their viewing habits, post codes and type of household.03 May 05:30 PM
New ZealandMelon billboard stirs outragePornography magnate says complaints worth boasting about.30 Apr 05:30 PM
OpinionJohn DrinnanMedia: Fair Go deal diminishes brandA deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.28 Apr 05:30 PM
Media and marketingNZ Post plans to move into newsNZ Post has plans to move its directory service Localist to include editorial content such as news.25 Apr 05:30 PM
New ZealandResearch reveals link between religion, consumerismA study by a New Zealand researcher has shown Christians are less likely to purchase a product if it is advertised in a materialistic or "showy" way.23 Apr 09:27 PM
New ZealandChurch 'pushes envelope' with latest billboardA new billboard outside Auckland's St Matthew-in-the-City aims to prove you can't put all Christians in the same box.19 Apr 02:46 AM
OpinionJohn DrinnanMedia: New men at top signal RNZ shake-upThe Government has appointed the political raconteur and public relations man...14 Apr 05:30 PM
New ZealandAnglicans cross about pizza firm's bun advertsA pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.06 Apr 05:30 PM
BusinessNo Google honeymoon for Larry PageAs Larry Page's ascension to the chief executive post this week marks a coming of age for him, Google itself is also coming of age in another way.05 Apr 11:30 PM
Opinion<i>Mark Irving:</i> A simple question can be a powerful toolThe best salespeople are those that ask questions and let the other person open up and talk.04 Apr 09:30 PM
New ZealandJudgment Day? Yeah, rightThat was Skeptics Society chair Vicki Hyde's response to billboards claiming the world will end on May 21.22 Mar 03:29 AM
AirlinesAir NZ's Rico teams up with Snoop DoggAir New Zealand has teamed up controversial puppet Rico with superstar rapper Snoop Dogg in its latest video.21 Mar 11:58 PM
Opinion<i>Sean D'Souza</i>: Building your business on words aloneImagine you were to start up an internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity.20 Mar 08:30 PM
