TelecommunicationsSpark boss sees brighter futureSpark expects its operating earnings and profit will return to growth this financial year.22 Aug 05:00 PM
TelecommunicationsSpark turnaround ahead of schedule, says MoutterSpark, the company formerly known as Telecom, says its strategy to turn its business around “is gathering pace” as it announces positive full-year result.22 Aug 02:30 AM
New ZealandNo action over inappropriate condom adNo action will be taken against TVNZ for airing a condom advertisement during a television movie about one of New Zealand's most high-profile rape trials.21 Aug 02:00 AM
New ZealandCondom ad 'wrong time'TVNZ has apologised for airing a condom ad that features a woman talking about her sexual enjoyment during a film about one of New Zealand's most high-profile rape trials.18 Aug 05:00 PM
New ZealandInnovative stamp ads lacked sticking powerBack in 1893, it seemed a bright idea for putting your product's name before thousands of customers.16 Aug 12:51 AM
TelecommunicationsTelecom changes its nameToday, Telecom becomes Spark. But as Hamish Fletcher reports, transforming the phone company is going to require much more than a name change.07 Aug 06:40 PM
BusinessWhiskas winning advertising cat fightWhiskas has won the first round of a legal cat fight with the maker of Purina pet food.07 Aug 05:00 PM
AirlinesTowering billboards a take-off hurdle at Mumbai airportMumbai's towering billboards are a physical hurdle preventing Air India from reaching its potential on what should be one of its most lucrative routes.06 Aug 03:50 AM
TelecommunicationsMediaworks joins Sky, TVNZ in ad banTVNZ has joined Sky TV in banning Slingshot's latest ads promoting the ISP's 'Global Mode service.'05 Aug 06:16 AM
TelecommunicationsSky TV bans Slingshot advertsSky TV has banned Slingshot advertising, in a move the pay TV operator says protects consumers legitimately viewing TV shows and movies.04 Aug 02:28 AM
EntertainmentDuchovny defends Russian beer adThe former The X-Files star features in a new promo for Siberian Crown, in which the New York native muses about how different his life would be if he had been born in Russia.29 Jul 02:46 AM
OpinionGraham McGregorGraham McGregor: Marketing tips for busy peopleGraham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.28 Jul 09:30 PM
New ZealandAudi ad upsets OMC widowThe widow of How Bizarre singer Pauly Fuemana will pursue German car giant Audi over what she believes is unauthorised use of his work in a television ad.26 Jul 05:00 PM
BusinessSuccess: Two brands better than oneFirst there was the blind date. Then things progressed to clandestine meetings between adman Ben Goodale and his suitor. All along, his wife knew what was happening.24 Jul 05:00 PM
OpinionShelley BridgemanShelley Bridgeman: Is 'staying fresh' over-rated?Kleenex Cottonelle's new television commercial certainly caught my attention.16 Jul 10:20 PM
OpinionGraham McGregorGraham McGregor: How to write a business plan for small business14 Jul 09:30 PM
BusinessFur flying in cat food caseWhiskas says its claims about the amount of protein in its cat biscuits are clear and unambiguous in the face of a rival's accusations they are misleading.10 Jul 05:00 PM
BusinessAre US alcohol brands targeting underage youth?Underage drinkers in America - those between 18 and 20 - are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study.10 Jul 03:05 AM
BusinessCat food fight: 'Smoke & mirrors'Claims on packets of Whiskas cat biscuits are misleading and create "a smoke and mirrors effect", the lawyer for a competing pet food maker has told the High Court.10 Jul 12:44 AM
BusinessGoogle announce unlimited cloud storageGoogle have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.25 Jun 08:28 PM
OpinionGraham McGregorGraham McGregor: How 'word of mouth' marketing worksOne of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.23 Jun 09:30 PM
BusinessThe real value of online ads? Maybe not muchA group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.19 Jun 04:30 AM
BusinessButter vs margarine - the 100 year warThe 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.18 Jun 03:33 AM
BusinessPrime $13m coastal land on marketA German breeder of Arabian horses is selling her large farm south of Auckland.17 Jun 09:40 PM
