Brand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.

Billboard company APN Outdoor yesterday flicked the switch on the Auckland central business district's first digital advertising billboard.

Sky Sport has copped angry feedback from viewers annoyed over two screening errors during the All Blacks versus France test on Saturday night.

Advertising veteran and global chief executive of Saatchi & Saatchi Kevin Roberts has been made Companion of the New Zealand Order of Merit.

Plain tobacco packaging doesn't slow down transaction times for retailers, according to a study supported by anti-smoking groups.

The former director and owner of an Auckland media agency is facing 23 deception and dishonesty charges laid by the Serious Fraud Office.

Abercrombie & Fitch's over-the-top branding is being shunned by the cool kids it creates clothing for/

The Radio Network's revamp of Radio Hauraki has encouraged chief executive Jane Hastings to pump up the volume for its other stations.

The Warehouse is about to embark on a radical new expansion strategy using television.

It's imperative for business owners to know what their brand is, rather than just what their business is.

A popular Kiwi expression is at the heart of a million-dollar campaign to discourage binge drinking, which starts today.

Periodically someone or something is described as a national treasure.

Kiwis have the chance to fundraise for charity by donating their computer screen space to be used for ads.

US soft drinks company PepsiCo have withdrawn an advert amid claims it is "arguably the most racist commercial in history" and glorifies violence against women.

Television networks are increasingly opening up their uneconomic off-peak hours to long-form TV commercials, turning 2013 into the Year of the Infomercial.