Latest fromAdvertising

Altered reality: Retailers' sneaky primetime pitch
TV viewers love reality shows - and so do advertisers. That is because the line between paid, scripted product placement and authentic 'real' content is getting harder for viewers to spot.

UK blocks airbrushed ad that runs in NZ
An advertisement for a moisturising cream used in New Zealand has been banned in Britain after authorities ruled lines and age spots on a model's face had been airbrushed.

We watch TV when we want
The use of television "on demand" services has been increasing, but viewers are still watching traditional "live" TV - and with it, TV advertisements, a report shows.

Cannabis drivers told to wise up
A new ad campaign is targeting "sensible stoners" who falsely believe smoking cannabis makes them more focused behind the wheel.

We're trapped in a net, says ad pioneer
Personal computers, the internet and mobile phones have transformed office work, but not for the better, says Bob Harvey.

Nike commits cultural faux pas
Nike says its Pro Tattoo Tech gear - leggings, sports bras, jump suits and singlets - features designs "inspired by tattoos from the southwest Pacific".

Telco ad fight gets High Court date
Telecom and Vodafone's stoush over an allegedly misleading ad campaign is scheduled to go before a High Court judge in a fortnight.

Gavin de Malmanche: Extra names will baffle tourists
Branding countries is just as important as branding consumer products.

Kids up to the minute with brands
Year 6 children at Willowbank School don't just know their brands - they know which brands go with each sport, age group and gender.

TV advertising - parents' fears
Sixty per cent of parents of Kiwi preschoolers are concerned at the amount of TV advertising targeting their children, a study has found.

Spotlight on selling to our kids
Marketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.