New ZealandCouple welcome the gift of publicityWhat do you give high-flying publicists who have everything on their wedding day?08 Feb 04:30 PM
BusinessSuper Bowl ads: do they work?Viewer survey shows that those costly commercials are quickly forgotten.04 Feb 04:30 PM
OpinionTim Hazledine: An economist's view of $100K contest'It's like Lotto, only much better.'Tim Hazeldine looks at how big brewers are getting crafty when it comes to catching a bigger audience for their advertising.02 Feb 04:30 PM
Business'Puppy Love' Super Bowl advertWatch Budweiser's Super Bowl XLVIII commercial following the special friendship between the Clydesdales and a puppy. Watch30 Jan 09:35 PM
Small BusinessRadar homes in on customersUsing technology to get inside customers' minds has sent an Auckland advertising firm in a new direction.30 Jan 04:30 PM
BusinessAll Blacks ad stokes rival disputeA claim about which battery the All Blacks trust has sparked a dispute between rival manufacturers.21 Jan 09:10 PM
BusinessTV magic fades for advertisersAdvertisers are warning of a "tipping point" in the value of TV time that will affect spending habits this year.17 Jan 04:30 PM
TelecommunicationsVodafone pays out $270k to customersVodafone has settled a case with the Commerce Commission and paid out almost $270,000 to 11,000 customers who signed up to a mobile broadband promotion.15 Jan 09:30 PM
New ZealandDeals on wheels idea takes offMotorists are turning their cars into mobile billboards - with hopes of being paid up to $1k a month .CarAds began operating in Auckland this week, connecting advertisers with car owners willing to be paid to have their cars emblazoned with ads.04 Jan 04:30 PM
New ZealandMagnetic bands ads 'misleading'An advertiser has been ordered to remove online claims that magnetic wrist and ankle bands have therapeutic benefits including relieving tension and purifying blood.24 Dec 04:31 AM
TelecommunicationsOrcon's Dotcom ad deemed 'misleading'An advert featuring Kim Dotcom offering "truly unlimited broadband" has been deemed misleading by the advertising watchdog.17 Dec 01:48 AM
OpinionKevin Roberts: Rome wasn't built on apathyWe must first conquer our island syndrome and pull together if we are ever to win the world from the edge, writes Kevin Roberts.09 Dec 04:54 AM
OpinionGraham McGregorGraham McGregor: Helpful strategies for DecemberBy taking time to focus on your successes this past year, you will feel more positive.09 Dec 01:39 AM
TechnologyViolent advertisement crosses lineA complaint about an advertisement for Grand Theft Auto Five which showed "people where to decapitate someone'' is to be upheld by the Advertising Standards Authority this month.08 Dec 07:41 AM
LifestyleSexy ads turn women offResearch shows that while women do exhibit negative reactions to sexual imagery, this diminishes for high value products.04 Dec 09:10 PM
RetailCountdown pinged for two-day 'one-day'saleCountdown has been ordered to withdraw advertisements for a "one-day sale'' that ran online for 21 hours over two days.01 Dec 11:47 PM
New ZealandDeodorant's TV ad in pore formA deodorant advertisement has been pulled after its claim to protect against stress sweating in "five ways" was found to be misleading.24 Nov 10:18 PM
New ZealandOutrage over Orcon's Dotcom campaignA campaign featuring Kim Dotcom and an insurance ad alleged to make soccer players feel unmanly have prompted complaints to the Advertising Standards Authority.18 Nov 11:15 PM
OpinionEditorial: Ball now in RadioLive's court after ad stampedeWith good reason, companies have always been sensitive about protecting the good name of their brands. But now more than ever, judging by the stampede from RadioLive.08 Nov 04:30 PM
OpinionGraham McGregorGraham McGregor: When charitable giving can be good for business04 Nov 01:57 AM
