TelecommunicationsSky TV bans Slingshot advertsSky TV has banned Slingshot advertising, in a move the pay TV operator says protects consumers legitimately viewing TV shows and movies.04 Aug 02:28 AM
EntertainmentDuchovny defends Russian beer adThe former The X-Files star features in a new promo for Siberian Crown, in which the New York native muses about how different his life would be if he had been born in Russia.29 Jul 02:46 AM
OpinionGraham McGregorGraham McGregor: Marketing tips for busy peopleGraham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.28 Jul 09:30 PM
New ZealandAudi ad upsets OMC widowThe widow of How Bizarre singer Pauly Fuemana will pursue German car giant Audi over what she believes is unauthorised use of his work in a television ad.26 Jul 05:00 PM
BusinessSuccess: Two brands better than oneFirst there was the blind date. Then things progressed to clandestine meetings between adman Ben Goodale and his suitor. All along, his wife knew what was happening.24 Jul 05:00 PM
OpinionShelley BridgemanShelley Bridgeman: Is 'staying fresh' over-rated?Kleenex Cottonelle's new television commercial certainly caught my attention.16 Jul 10:20 PM
OpinionGraham McGregorGraham McGregor: How to write a business plan for small business14 Jul 09:30 PM
BusinessFur flying in cat food caseWhiskas says its claims about the amount of protein in its cat biscuits are clear and unambiguous in the face of a rival's accusations they are misleading.10 Jul 05:00 PM
BusinessAre US alcohol brands targeting underage youth?Underage drinkers in America - those between 18 and 20 - are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study.10 Jul 03:05 AM
BusinessCat food fight: 'Smoke & mirrors'Claims on packets of Whiskas cat biscuits are misleading and create "a smoke and mirrors effect", the lawyer for a competing pet food maker has told the High Court.10 Jul 12:44 AM
BusinessGoogle announce unlimited cloud storageGoogle have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.25 Jun 08:28 PM
OpinionGraham McGregorGraham McGregor: How 'word of mouth' marketing worksOne of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.23 Jun 09:30 PM
BusinessThe real value of online ads? Maybe not muchA group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.19 Jun 04:30 AM
BusinessButter vs margarine - the 100 year warThe 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.18 Jun 03:33 AM
BusinessPrime $13m coastal land on marketA German breeder of Arabian horses is selling her large farm south of Auckland.17 Jun 09:40 PM
OpinionGraham McGregorGraham McGregor: How to use LinkedIn effectivelyI used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.16 Jun 09:30 PM
LifestyleImage has women steamed upA popular beauty chain's use of a near-naked male model in a provocative ad campaign highlights a double standard in advertising, says an expert in gender equality.14 Jun 05:00 PM
BusinessCameron complaint KOs TV adA Sky Television advertisement promoting the July 5 boxing fight between heavyweight star Joseph Parker and United States veteran Brian Minto was pulled.09 Jun 05:00 PM
New ZealandRSA anger at 'tongue-in-cheek' radio adAn upmarket Auckland bar has been accused of making "untrue and defamatory statements", after an ad campaign poking fun at the RSA's food.08 Jun 04:07 AM
OpinionJohn DrinnanJohn Drinnan: Digital future? It's arrivedAn annual outlook on the media and entertainment industry says we're in a new era, where Kiwi consumers no longer differentiate between the traditional and the digital., writes John Drinnan.05 Jun 09:30 PM
Media and marketingMedia's 'age of digital normal'The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.04 Jun 08:00 PM
