Latest from Advertising

VW pulls 'racist' ad after outcry

VW has faced backlash for an Instagram ad trumpeting the new Golf.

Comment: Why polls can't be trusted – and why we love them anyway

COMMENT: Working out what humans think is a complicated business.

Up to $9m in advertising to be spent by Govt in local media

It's part of the Government's support package to aid one of the many Covid-hit sectors.

David Thomason on the elephant in the Covid-19 business world

Most predictions about Covid-19's impact on business will be wrong, writes David Thomason.

Stuff takeover bid: Com Com seeks more info from NZME

There is confusion over whether any deal can be reached between the two companies.

Revealed: RNZ spent $100,000 on media attack ads

RNZ's controversial ad campaign that raised ire of media counterparts cost over $100,000.

NZME shareholders urge break-up and vote on Stuff takeover

Shareholder activists had strong words for NZME management.

Magazine industry pleads for support from Faafoi

Magazine publishers have been hit hard by trading restrictions and declining advertising.

The problem with the Government's Covid-19 WhatsApp group

COMMENT: Social media is a great way to say exactly what you want to say, with no filters.

'Fight for survival': MediaWorks CEO asks staff to take 15% pay cut

Request comes amid enormous pressure on the advertising market.

Damien Venuto: Why businesses need 'apocalypse vans' during the lockdown

Advertising has dried up at a time when eyeballs are glued to the media.

Ad expert: What Govt needs to do to get its coronavirus message across

An advertising expert on how the Government can reach Kiwis.

NZ's best ads of the year revealed

Around 750 advertising types crammed into a room to celebrate the best of the industry.

Can a business specifically recruit a woman? What NZ law says

Controversial comments by an advertising executive sparked a strong response.

RNZ Concert strategy documents revealed

New documents reveal how RNZ planned to deal with backlash.

The most powerful demographic in NZ is being ignored

Marketers have a big blindspot when it comes to the group with the most spending power.