He said that to overcome "some misinformation" around growing manuka plantations the seminars would present some "key findings" from the High Performance Manuka Plantations Primary Growth Partnership (PGP) programme in which the regional council has been involved. There are at least 11 sites around the country, involving other partners.
Mr Lee said the seminars would give an opportunity for landowners to hear from a range of experts with whom Manuka Farming NZ works, covering the whole value chain which enables a landowner to get a good understanding of how to get money from the honey.
"The goal is to help landowners make informed decisions on how well-managed manuka plantations are used to generate positive returns from marginal land," he said.
The free seminars, include industry experts from apiculture, forestry, finance and academia backgrounds. Topics covered include how to make money from manuka honey, financial grants available and financing options, designing plantations for optimum production, de-risking the threat of diseases like myrtle rust, and ways to optimise bee health.
Manuka Farming NZ is interested in property owners or investors with more than 20ha of land, as well as hill country landowners, who could use manuka to protect erosion-prone land.
"We are in for the long haul," Mr Lee said. "With ongoing science, landowners can be assured that they will always have the latest and best knowledge, tools, and services when they work with us."
Manuka Farming NZ is the commercial arm of Manuka Research Partnership (NZ) (MRPL), a company formed in 2011 that has shareholding representing interests from the private and public sectors including Arborex Industries, Comvita NZ, DC and CY Tweeddale Partnership, Hawke's Bay Regional Council, Landcorp Farming, Nukuhau Carbon and Te Tumu Paeroa.
It provides a complete range of products and services for the evaluation, establishment, management, of, and honey harvest from, plantation manuka. These include high-performing manuka seedlings, eco-sourcing, and plantation and apiary design services.
MRPL has co-invested with the Ministry for Primary Industries (MPI) in the High Performance Manuka Plantations Primary Growth Partnership (PGP) programme. The programme commenced in 2011 and is scheduled for completion in late 2018. The programme set its sights on moving the industry from wild harvest to science-based farming of manuka plantations, to increase the yield and reliability of supply of medical-grade manuka honey, and contribute to what could be a $1.2 billion per annum manuka honey industry by 2028.