The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Country

Deer farming: Keeping safe during 'the roar'

By Laurel Stowell
Whanganui Chronicle·
1 Mar, 2017 11:20 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

TOP HERD: Fraser Laird aims for a herd of top velvet stags. PHOTO/ BEVAN CONLEY

TOP HERD: Fraser Laird aims for a herd of top velvet stags. PHOTO/ BEVAN CONLEY

A red deer stag in the rut can be more dangerous than a bull - but raising them to sell their antler velvet is Fraser Laird's passion.

He and his dad Trevor and business partners farm several parcels of land near Whanganui. The Passion 2 Profit Central Regions deer group had a field day at their Fordell farm last week.

Stags have a burst of testosterone as mating season begins. The season is called "the roar" and lasts from late February until the end of April. During that time stags that usually live peacefully as a mob will each find a patch of land to defend.

"They just want to fight all day long."

Keeping safe around them is about reading their body language and facial expressions. Grinding their teeth and sticking their tongues out is a bad sign.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"If you approach them then you are asking for a biting," Mr Laird said.

Most of his workmates have been bitten by deer, usually on the shoulder. An aggressive stag will put its head down and charge you. A hind is more likely to stand on her hind legs and paddle with her front feet, or bite.

But not all deer have "temperament problems", he said.

Advertisement
Advertise with NZME.

"Most of our deer are really quiet."

Overall deer are low labour animals compared to sheep. They eat pasture of ryegrass, clover and chicory, and stags do well on fodder beet before the roar. Most of the time they only need to be moved to new pasture two days a week.

Mr Laird spends about half his work time with them -- the rest goes into the family's sheep, beef and cropping interests.

The busiest time for him starts around Labour Weekend, when the stags have their brand new antlers removed and sold as velvet.

The removal has to be humane and painless, and is audited by a vet every year. Stags are put into a hydraulic crush one by one. A tourniquet is applied to stop any bleeding and they are injected with a local anaesthetic, and left for a time to make sure it has worked.

When it's certain they will feel no pain the soft new antler is removed, leaving a stump.

It's a slow process. About eight stags can have velvet removed in an hour, if

Farm aiming to

produce top velvet

CULL: Male or female, deer are usually losing value by the age of 12 or 13.

Advertisement
Advertise with NZME.

things are going well.

A good mature stag may have 5kg of the velvet, with each kilo worth over $100. Others may have two or three kilos. It gets sold to China and Korea, where it's used to make tonics and medicines.

Stags must have their antlers removed, Mr Laird said, otherwise they would fight each other to the death.

They are left with little "buttons" that drop off in August, before they start growing new antlers.

The partnership has just one top velvet stag, and two or three lower quality ones. The stags will mate with the partnership's hinds, and some hinds will be artificially inseminated.

Mating is finished by the middle of May. Fawns are born from the end of October to Christmas. Mr Laird stays out of the way during birthing, because hinds who lose a fawn can be vicious.

Advertisement
Advertise with NZME.

Fawns are weaned by either early March or May. The stag fawns are kept for velvet, and the hind fawns are DNA tested and kept for breeding if their genes are good for velvet stags.

Male or female, they are usually losing value by the age of 12 or 13, and are culled and sold for venison. The partnership sends its culled animals to Feilding Farm Meat Processors.

Venison prices can vary from $6.50 to $10 a kilo. At the moment it's at $8.

"We would like it to stay there. It's good when both velvet and venison are doing well," Mr Laird said.

The partnership's herd is young so far, but he hopes to expand it. More paddocks are being deer fenced on the home farm at Fordell, ready for that.

NETHERDALE DEER PARTNERSHIP
Red deer hinds and stags
106ha
Flat to rolling blocks near Fordell
Mostly free draining silt loam
Feed is pasture, chicory, and fodder beet before the roar
Velveting October-December
Low labour requirement at other times
Owners Fraser and Trevor Laird, and Bruce brothers

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from The Country

The Country

Heavy rain moves north as wet weather system crosses New Zealand

25 May 07:00 PM
The Country

Cattle wandering SH1 after crash in Timaru

25 May 03:24 AM
The Country

Healing and life lessons from horses in Waikato

24 May 05:01 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from The Country

Heavy rain moves north as wet weather system crosses New Zealand

Heavy rain moves north as wet weather system crosses New Zealand

25 May 07:00 PM

MetService has issued heavy rain and strong wind watches for the middle of the country.

Cattle wandering SH1 after crash in Timaru

Cattle wandering SH1 after crash in Timaru

25 May 03:24 AM
Healing and life lessons from horses in Waikato

Healing and life lessons from horses in Waikato

24 May 05:01 PM
Hunter Wells: Talking tractors with the face on the $5 note

Hunter Wells: Talking tractors with the face on the $5 note

24 May 05:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP